Executive - Account-Based Marketing (ABM)

2 weeks ago

New Delhi, India Policybazaar for Business Full time

Location: Gurgaon HQ Employment Type: Full-Time About Us: At PolicyBazaar for Business, we are reimagining how businesses approach financial security and insurance. As we build out our demand generation function through Account-Based Marketing (ABM) outbound strategies, we’re looking for innovative and data-driven individuals to join our growing team. Role Overview: The ABM Associate will play a critical role in developing and executing highly targeted and personalized marketing campaigns to engage key accounts. This is an exciting opportunity for a results-oriented individual to work closely with the sales, marketing, and analytics teams to drive measurable business outcomes. Key Responsibilities: 1. ABM Strategy Development: ○ Assist in the creation and execution of tailored ABM campaigns for key accounts. ○ Collaborate with cross-functional teams to develop account-specific strategies. 2. Campaign Management: ○ Design and implement multi-channel campaigns leveraging email, social media, content marketing, and digital advertising. ○ Ensure campaigns are aligned with account objectives and deliverables. 3. Personalization & Targeting: ○ Research target accounts to understand their needs, pain points, and decision-making processes. ○ Customize messaging and content for specific personas within target accounts. 4. Data Analysis & Reporting: ○ Monitor and measure campaign performance using analytics tools. ○ Provide insights and recommendations for optimization. 5. Collaboration: ○ Work closely with the sales team to ensure alignment on key accounts and shared goals. ○ Partner with creative teams to develop impactful content and assets.Preferred Qualifications: ● MBA from a reputed institution (specialization in Marketing or Strategy is a plus). ● Strong analytical and problem-solving skills. ● Excellent communication and interpersonal abilities. ● Proficiency in marketing and CRM tools (e.g., HubSpot, Marketo, Salesforce) is preferred. ● Knowledge of digital marketing channels and ABM platforms is a plus. ● Ability to work in a fast-paced, results-oriented environment.What We Offer: ● An opportunity to be part of an early and dynamic, high-growth team. ● Exposure to cutting-edge marketing strategies and tools. ● Collaborative and inclusive work culture. ● Competitive compensation and benefits.

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