Account-Based Marketing

About LyzrLyzr is a full-stack agentic AI platform that helps large enterprises design, deploy, and govern AI agents across their organization. We work with banks, insurers, manufacturers, and technology leaders to build an “Agentic OS” on top of their existing data and cloud stack.We’re now hiring anABM Leadto turn our most important accounts into long-term, multi-million-dollar relationships.The RoleThis is not a generic demand-gen role. As ABM Lead, you’ll run astrategic surround-sound programaround our highest-value accounts: mapping buying committees, orchestrating 1:1 campaigns, and partnering with Sales, AWS Alliance, and Customer Success to increasepipeline, deal velocity, and NRR .What You’ll OwnOwn and execute the enterprise ABM strategyacross Tier 1, 2, and 3 accounts, working closely with Enterprise Sales, AWS Alliance, Partnerships, and Customer Success. Follow a data-driven, intent-led approach– maintain a clean Target Account List, map buying committees, monitor intent signals, and prioritize “surging” accounts for 14-day ABM sprints. Execute a multi-channel outreach engine– orchestrate personalized emails, LinkedIn and display ads, executive outreach, events, and occasional direct mail to surround key accounts. Design 1:1 plays for Tier 1 accounts– weekly value-add emails to key stakeholders, custom landing pages/deal rooms, and account-specific content for CIO/CTO/CISO, product owners, and procurement. Support the deal team with dedicated customer deal rooms– create and maintain digital microsites that house case studies, ROI models, security docs, and demo recordings for Stage 2+ deals. Run “digital air cover” for active opportunities– increase and tune ads when Sales is in cycle so that champions, CFOs, and blockers are constantly seeing Lyzr. Coordinate SDR handoffs and follow-through– define engagement thresholds, flag “Sales Ready” accounts in the CRM, and shift content from awareness to validation as SDRs and AEs engage. Grow existing accounts with Customer Success– design expansion campaigns that target new departments and geographies within current customers to drive NRR. Support AWS and SI partner motions– build co-branded assets, joint value propositions, and account-level campaigns with AWS and key system integrators. Measure what matters– report on ABM’s impact on pipeline, win-rates, deal velocity, and expansion; continuously experiment and optimize based on revenue influence, not vanity metrics.What Makes You a Great Fit5+ years in B2B SaaS/enterprise marketing, with2+ years running ABMfor complex, multi-stakeholder deals. Proven success executing1:1 and 1:few ABM programsfor high-value accounts (six- or seven-figure deals). Strong command ofCRM and marketing automation/ABM tools(Salesforce/HubSpot, Marketo, 6sense, Demandbase, ZoomInfo, or similar). Comfortable building and acting onintent and engagement scoringto prioritize accounts and design sprints. Excellent storyteller and copywriter foremail, LinkedIn, and landing pagestargeting senior executives. Highly collaborative: you enjoy working side-by-side with Sales, SDRs, Alliances, and CS and are comfortable being in deal reviews and forecast calls.Nice to haveExperience in AI, data platforms, cloud infrastructure, or dev-tool ecosystems. Experience running joint campaigns withAWS, Azure, GCP, or global SIs .What Success Looks Like (6–12 Months In)Tier 1 accounts have clear buying-committee maps, multi-threaded engagement, and active deal rooms. ABM programs are visibly improvingpipeline quality, deal velocity, and expansionin our key verticals. Sales, AWS Alliance, and CS teams see you as thego-to strategic partnerfor their top accounts.