Account-Based Marketing

4 days ago

New Delhi, India Movate Full time

Position:Account-Based Marketing (ABM) Specialist / ManagerExperience Required:8+ Years in DCX Business Development or Sales with Proven Results Location -Bangalore (Hybrid) Work Timing- US HoursRole Overview We are seeking a highly driven and experiencedAccount-Based Marketing (ABM) professionalwith strong expertise inDigital Customer Experience (DCX)business development or sales. The ideal candidate has a demonstrated track record of delivering measurable growth through strategic, insight-driven ABM programs. This role will collaborate closely with sales, solutioning, and marketing teams to identify high-value accounts, craft targeted engagement strategies and accelerate pipeline impact.Key Responsibilities Develop and execute end-to-endAccount-Based Marketing strategiesfor priorityDCX accounts. Partner with business development and sales leaders to target existing accounts and build personalized engagement plans. Create highly tailored content, messaging frameworks, and value propositions aligned with DCX offerings. Drive multi-channel ABM campaigns using email, digital, social, events, and personalized outreach. Align with sales teams to track account progression, influence revenue, and provide insights for optimization. Lead strategic research and account intelligence efforts to fuel account-specific plays. Coordinate cross-functional resources across marketing, product, and delivery teams. Monitor ABM campaign performance, create dashboards, and deliver executive-level reporting. Support pipeline acceleration efforts through targeted programs, thought leadership, and executive engagement.Required Skills & Experience 8+ yearsof progressive experience in Digital Customer Experience and Call Centrebusiness development, Inside Sales, or ABM roles with leading BPO services companies. Strong understanding ofDigital Customer Experience (DCX)/ Support Service ( Customer Support & Tech Support) solutions, market trends, and buyer personas. Proven track record of generating measurable pipeline and revenue impact through Inside Sales and ABM programs in driving both Customer Support and Tech Support businesses. Ability to translate complex DCX solutions into simple, compelling value propositions. Experience with ABM platforms and tools (e.g., HubSpot etc). Excellent communication, storytelling, and presentation skills. Strong analytical mindset with ability to interpret data and optimize campaigns. Cross-functional collaboration experience working with sales, pre-sales, delivery, and product teams. Ability to manage multiple account programs simultaneously.Must Have Experience in B2B tech or CX transformation consulting. Familiarity with enterprise-level consultative selling. Prove track of driving pipeline and revenue in selling support services.

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