Nalli - Brand Manager

About the Position:

Nalli is growing rapidly in both online and offline expansion and we are looking for a talented creative and entrepreneurial marketing professional with strong experience in brand management, creating and executing marketing strategies and coordinating large-scale marketing campaigns with sales objectives.

We are looking for a creative and entrepreneurial Brand Manager with strong all-around experience in marketing as we refresh an iconic 95-year old brand for the new, dynamic marketing age.

About the Company:

Established in the year 1928, Nalli has been a leader in the textile and retail business, and a household name for exquisite silks. For 90 years, Nalli has been an iconic heritage brand steeped in tradition, beloved by sari-wearers everywhere, known for its trust, quality and family values.

The Ideal Candidate:

- Strong consumer focus, results-oriented, and bias for action

- Sound business acumen and intuition about fashion brands and ecommerce

- Hands-on understanding of ATL, BTL and Digital channels

- "Gets" organic marketing, social media and what it takes to build a fashion brand online

- Good at Leadership Interactions; will interact directly with MD, Store GMs, cross-functional collaborators

- Must have handled photoshoots & campaigns

- Has contacts in industry with agencies, production houses, fashion photographers, media buying houses Strategy:

- Own the annual marketing budget; Build a marketing plan and calendar to execute against sales goals; Optimize use of budgets and resources across marketing communication mix

- Set up marketing input and output goals; Design, track and analyze metrics for all marketing activity; Do post campaign analysis, ROI and reporting.

- Create & follow Brand Manual, Values, Design guidelines and ensure all creative collateral adheres to same

- Develop the category's editorial direction, style guidelines, merchandising calendar, collateral / photoshoot calendar, promotions, packaging

- Manage brand delivery and consistency in visuals and tone across all communication mix

Brand Management:

- Add finding the right people for the right campaign/Job Judgment

- Create innovative and scalable marketing campaigns from ideation to execution, including content marketing, social engagement and offline event exposures.

- Work with external partners (creative agencies, production houses, fashion photographers, models, stylists, merchandizers, etc.) where needed to build impactful marketing

- Brief the externals, project manage campaigns, compare & negotiate vendor costs; take full ownership for driving outcomes with internal or externals; Ensure deliverables are executed on time and budget.

- Oversee execution of ATL and BTL activities for brand, both online and offline

- Oversee the creative production of any artwork / collateral before publication in any form

- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.

- Identify and engage with the right stakeholders, both internal and external, to facilitate the smooth execution of marketing initiatives.

- Conduct negotiations and secure deals that drive value for the brand while optimizing costs and resources

Building an organic brand presence:

- Develop a clear social media strategy appropriate for the brand and suitable to each medium

- Identify, liaise and manage influencers via social media channels to help brand increase brand awareness and credibility. Nurture relationships with fashion editors, guerilla PR strategies to drive the brand's organic coverage

- Build a strong brand experience for the customer through customer-centric initiatives (eg: loyalty program, omnichannel activations, gamification, offline events etc) that improve brand quotient and sales goals

- Reach new audiences by revitalizing the brand and adopting a creative and innovative approach

Job Location Full time | In-office position

Nalli Corporate Office

66, Indiranagar Double Rd, Eshwara Layout,
Indira Nagar,
Bengaluru, Karnataka 560038