Performance Marketing

3 weeks ago

Palakkad, Kerala, India Beco Full time

Who we are

At Beco, we're building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we're looking for a Performance Marketing Executive to help us scale through smart, high-ROI campaigns. If you're someone who's excited by ROAS, funnels, and data-backed experimentation—this is for you.

What you'll do

  • Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels
  • Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate
  • Run A/B tests on creatives, copy, and targeting to continuously improve performance
  • Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals
  • Analyze campaign performance and turn data into clear, actionable insights
  • Identify and test new channels or formats to scale D2C acquisition and retention

What we're looking for

  • 1–3 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands
  • Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics
  • Data-first mindset with a knack for optimization and experimentation
  • Comfortable working in a fast-paced, results-driven environment
  • Experience with email/SMS/WhatsApp marketing
  • Working knowledge of GA4, Mixpanel, or similar tools
  • Familiarity with Shopify and conversion funnel strategies

Behavioral Traits that Matter

  • You're curious and self-driven – always testing, learning, and tweaking
  • You have a strong bias for action – you don't wait to be told, you try and test
  • You enjoy solving problems and are analytical by instinct
  • You're collaborative and enjoy working with creative and product teams
  • You take ownership and accountability for outcomes—not just tasks

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