Mobile Performance Optimization Expert

2 days ago

Palakkad, Kerala, India beBeeAnalytics Full time ₹ 18,00,000 - ₹ 24,00,000
Mobile Analytics Specialist

We're looking for a skilled Mobile Analytics & Attribution Professional to join our team. This role is ideal for someone who understands the complexities of mobile tracking, SDKs, MMPs, and app store ecosystems.

This individual will be responsible for delivering clean, reliable data and performance insights across mobile apps, aligning with marketing teams to see which channels drive installs, engagement, and revenue.

The successful candidate will have hands-on experience with mobile analytics tools, strong understanding of attribution models, post-install event tracking, iOS and Android tracking limitations, ATT, SKAdNetwork, paid acquisition tracking for mobile apps, and clear communication skills to bridge technical insights with marketing needs.

Main Responsibilities:

  1. Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  3. Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  4. Support integration of SKAN (SKAdNetwork) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  7. Document all technical setups and collaborate with performance marketing teams.

Key Skills & Qualifications:

  1. 3–5 years of hands-on experience with mobile analytics tools.
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with marketing needs.

Nice to Have:

  1. Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  2. Knowledge of privacy-first tracking approaches and consent frameworks.
  3. Exposure to funnel reporting and cohort analysis for mobile growth.

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