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Manager - Business Deposits
3 months ago
Job Purpose
Manage the P & L for Business Banking Liabilities – balance growth, sales, attrition control, revenue and expenses and track the different metrics to ensure the Business achieves profitable growth round the year
Develop strategic plans to make Mashreq a leading player in Business Banking Liabilities. Develop new products & solutions to strengthen and digitize the liability product proposition with a view to achieving an optimum customer experience.
Process & Operational Control - Ensure that all processes pertaining to BB Liability are always streamlined with adequate controls and Identify opportunities to digitize & automate processes across Onboarding and Service journeys across various channels.
Campaign & Offers –Run campaigns/offers for balance growth, new acquisition, attrition control & activations
Key Result Areas
Proposed business priorities that could help drive the Liabilities business from both NTB as well as Portfolio customers. Interface with Sales Teams and Relationship Managers on an ongoing basis to ensure these teams are aligned to the Business strategy
Analyze penetration of existing products and develop new solutions (either in House Or through external Service Providers) with a view to augment the Liabilities proposition and generate incremental revenue/reduce costs wherever feasible
Structure effective advertising and promotional plans by utilizing the Marketing budget judiciously
Execute Portfolio management initiatives
Work closely with Alternate Channels team & Debit Cards teams for different initiatives pertaining to Business Banking clients to reduce costs and ensure an enhanced customer experience
Work closely with Corporate Banking team to build up CMS (Cash Management Service) proposition for Business Banking clients
Work towards Portfolio management for assigned client set on an ongoing basis with a focus on purging/upgrading/ downgrading customers depending on customer profile and transaction history
Work with BIU team to analyze customer data and propose actionable to enhance product profitability and increase customer stickiness
Execute competition benchmarking to ensure we are market – aligned & identify gaps as required for new product development as well as process improvements
Review the KPIs/ incentive/ points structure for Sales team on an ongoing basis to ensure sourcing of better quality of Liabilities relationships and monitor the sourcing quality
Conceptualize different campaigns for Liabilities business – both for customers as well as for Sales teams - and work with different stakeholders to get the required deliverables executed.
Ensure all compliance related remediation projects are completed on time and with audit readiness at all times. Esnure SOPs are updated at all the times and adhered to in accordance to CPR standard
Has up-to-date knowledge of the business domain and the underlying application architecture + relevant IT landscape and technologies. Knowledgeable on IT opportunities to support business goals. And is able to translate business solutions into working software by collaborating with IT engineers.
Design, maps and improves the performance of Customer Onboarding and Service Journeys through identifying and collecting available CX and data, and translating UX and IT-landscapes.
Operating Environment, Framework and Boundaries, Working Relationships
Work closely with Digital squad, FX, Trade product teams within Business Banking and with CXCG, IT, Sales Governance, Relationship teams, Cards, Operations, BIU, Distribution, Audit, CCAM, Legal, Compliance, F & I and others to ensure new initiatives are introduced on time and required deliverables are met by respective Units
Problem Solving
Facilitate cross-functional teams for process improvements
Resolve concerns with Sales, Operations & other teams to help in achieving financial budgets
Analyze drivers of product profitability and model prospective profitability of new and enhanced offerings
Interface with different stakeholders and address transactional concerns and requirements of Business Banking customers; raise URFs with MIT where required and take initiatives to closure
Identify concerns with existing policies and propose proper and timely solutions
Carrying out independent market intelligence function as an on-going program through-out the year
Ability to identify problems with existing policy and propose solution
Knowledge, Skills and Experience
Graduate with minimum 7+ years of related banking and finance experience
Experience as a Product Owner / Product Manager
Experience in Agile methodologies
Understanding of Liabilities business for SME banking
Knowledge and experience in Cash Management products would help
Strong knowledge of software development lifecycle
Sound knowledge of MS PowerPoint & MS Excel
Knowledge of Flex cube Core Banking platform
Analytical skills to interpret data & make recommendations
Ability to manage and lead cross - functional project teams
Familiarity with bank’s operations, sales and support environments and a strong customer focus
Knowledge of Islamic Banking concepts would help
Excellent communication and presentation skills
Must be a strong collaborator, team player, and individual contributor
Strong analytical and quantitative skills
Demonstrated ability to think both strategically and tactically
Brings a high-energy and passionate outlook to the job and can influence those around them
Able to build a sense of trust and rapport that creates a comfortable & effective workplace
- Passion for innovation and “can do” attitude