Territory Business Manager

3 weeks ago

Guntur, Andhra Pradesh, India Dr Reddy's Laboratories Limited Full time
Job Title: Territory Business Manager

We are seeking an experienced and dynamic individual to drive sales of pharmaceutical products in their assigned territory. The successful candidate will be responsible for gathering market intelligence, conducting prescription audits, and implementing sales strategies to achieve sales targets.

Key Responsibilities:
  • Understand market trends and competition status by gathering information from stockists and chemists and relaying this data to the Sales Business Manager (SBM) or Regional Sales Manager (RSM).
  • Conduct Retail Chemist Prescription Audit (RCPA) on doctors in the assigned area to identify potential high-prescribers and provide the final list of doctors likely to prescribe large quantities to the SBM/RSM for sales forecasting purposes.
  • Attend relevant training programs and stay updated on product literature.
  • Obtain sales targets and promotion budget details from SBM/RSM.
  • Utilize the allocated budget to plan launch activities for different doctors, camps, or Continuing Medical Education (CME) sessions in the assigned area.
  • Conduct regular sales pitches and presentations with doctors to promote products.
  • Submit reimbursement bills to SBM/RSM.
  • Implement marketing plans provided by the Product Manager.
  • Gather Point of Business (POB) details from chemists and coordinate with stockists to ensure product delivery.
  • Monitor and track sales of new products with chemists to achieve sales targets.
  • Collect queries from doctors regarding both new and existing products.
  • Enter queries into the system for review by the Infogini team.
  • Utilize email responses from Infogini to address doctors' queries and increase prescriptions per doctor.
  • Maintain regular interactions with doctors to understand their prescription trends.
  • Communicate prescription trend data to SBM/RSM.
  • Keep track of specific customer needs and provide feedback to Area Sales Manager (ASM), SBM/RSM, or Head Office (HO).
  • Prepare lists of doctors for all CME events and submit them to SBM/RSM to foster strong relationships and loyalty among doctors.
  • Maintain and update data on doctor lists, route maps, retailers, and other supply chain contacts in the internal database.
  • Ensure accurate management of sales activities to optimize sales volume and effectiveness.
Requirements:
  • Graduate with a science background.
  • Minimum 3-5 years of experience in pharmaceutical sales.
  • Deep understanding of pharmaceutical products and marketing.
  • Understanding of key trends in Pharmaceutical Sales.
  • Experience in implementing and analysing sales and marketing strategies.
  • Basic knowledge of Computers.
  • Excellent communication and interpersonal skills.
  • Good at building and leveraging relationships.
  • Strong analytical and problem-solving abilities.
  • Strong decision-making skills.
About the Company:

Dr. Reddy's Laboratories Limited is a global pharmaceutical company with a strong presence in the Indian market. We are committed to delivering high-quality products and services to our customers. Our company culture is built on empathy and dynamism, and we foster a collaborative environment that encourages individual growth and teamwork.

We offer a range of benefits to our employees, including competitive salaries, comprehensive health insurance, and opportunities for professional development. If you are a motivated and results-driven individual who is passionate about pharmaceutical sales, we encourage you to apply for this exciting opportunity.

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