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Media Buyer- Google

4 weeks ago

Kolkata, India LDX Digital Full time
What’s The Company Like?

LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising. 

We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions.

 Our fully remote team is made up of passionate professionals from around the globe, all working together to drive our clients’ success. We are seeking a highly skilled Media Strategist to join our team and help us take our clients' campaigns to the next level.

What We Want You To Do

A digital strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads. 

You’ll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs. 

This role is perfect for someone who thrives in a fast-paced, performance-driven environment and knows Google Ads inside out. 

The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. 

By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.

Key Responsibilities
  • Developing strategies. Create data-driven Google Ads strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate SEO, paid media, creative testing, and innovation to maximize reach.
  • Analyzing metrics. Use analytics tools such as Google Analytics, shopify, third-party attribution tools (tripplewhale, northbeam, etc.) to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions.
  • Manage day-to-day execution of campaigns across multiple accounts — including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages.
  • Collaborating. Work closely with the marketing and creative teams to execute cohesive campaigns that reflect the company’s vision.
  • Innovation. Stay ahead of trends in the PPC space, test new betas and strategies, and bring proactive ideas to the table to keep clients ahead of the competition.
  • Client-Facing Communication. Clearly communicate results, insights, and strategy updates to internal and external stakeholders.
  • Designing content. Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals.
  • Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.
  • Landing Page Feedback. Work with designers and CRO specialists to ensure landing pages are optimized for paid traffic.

Requirements