Media Buyer- Google

4 days ago


Kolkata West Bengal, India LDX Digital Full time

What s The Company Like LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions Our fully remote team is made up of passionate professionals from around the globe all working together to drive our clients success We are seeking a highly skilled Media Strategist to join our team and help us take our clients campaigns to the next level What We Want You To Do A digital strategist leads the strategy execution and optimization of paid search campaigns across Google Ads You ll be responsible for developing high-performing strategies analyzing data to improve performance and working closely with our creative and client teams to hit KPIs This role is perfect for someone who thrives in a fast-paced performance-driven environment and knows Google Ads inside out The ideal candidate combines creativity analytical skills and technical know-how to deliver impactful digital campaigns By focusing on metrics and customer experience a digital strategist ensures all initiatives drive measurable success while aligning with the brand s messaging and business goals Key Responsibilities Developing strategies Create data-driven Google Ads strategies tailored to the target audience and aligned with business goals Strategic planning should incorporate SEO paid media creative testing and innovation to maximize reach Analyzing metrics Use analytics tools such as Google Analytics shopify third-party attribution tools tripplewhale northbeam etc to track campaign performance identify trends and optimize strategies This analysis also includes monitoring metrics like engagement rates website traffic and conversions Manage day-to-day execution of campaigns across multiple accounts including budgeting pacing targeting and A B testing of ad creatives and landing pages Collaborating Work closely with the marketing and creative teams to execute cohesive campaigns that reflect the company s vision Innovation Stay ahead of trends in the PPC space test new betas and strategies and bring proactive ideas to the table to keep clients ahead of the competition Client-Facing Communication Clearly communicate results insights and strategy updates to internal and external stakeholders Designing content Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals Monitoring market trends Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape Landing Page Feedback Work with designers and CRO specialists to ensure landing pages are optimized for paid traffic Requirements You re Perfect If You Have Education A Bachelor s degree in digital marketing communication computer science or a related field is required Advanced certifications in SEO SEM Google Ads or analytics tools are advantageous Exceptional verbal and written English skills Experience 3-5 years of hands-on experience managing Google Ads campaigns ideally in an eCommerce or direct-response environment Tech Stack Knowledge Proficiency in Google Ads Google Analytics Looker Studio Shopify and third-party attribution tools Triple Whale Northbeam etc Analytical Mindset Strong data skills ability to draw insights from numbers and act on them quickly Creative Thinking A keen eye for what makes a winning ad creative and landing page with the ability to test and optimize effectively Communication skills Exceptional written and verbal communication skills to collaborate effectively with stakeholders cross-functional teams and external partners Self-Starter Thrives in a remote setting with autonomy accountability and high attention to detail Project management Ability to manage multiple projects simultaneously prioritize tasks effectively and meet tight deadlines Adaptability Flexibility to adjust strategies based on analytics industry trends and evolving customer needs Creative mindset Strong problem-solving skills and creativity to design impactful digital campaigns that resonate with target audiences Benefits What s in it for you Fully Remote Work Enjoy the flexibility to work from anywhere Impactful Voice Be a key player in shaping media strategies and driving client success Growth Opportunities Advance your career quickly in a dynamic and fast-paced environment Continuous Learning Access to the latest courses certifications and learning opportunities We support your professional growth Competitive Compensation Earn competitive pay with performance-based bonuses Vibrant Culture Join a team of ambitious professionals in a supportive collaborative environment Client Impact Work with high-profile clients delivering significant business impact through innovative media strategies Our Interview Process 1 Click Apply and submit your CV 2 Fill in a short survey 3 1-on-1 video interview with HR 4 You will be asked to complete a short test task 5 1-on-1 video interview with Hiring Manager


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