VAYUZ Technologies
15 hours ago
- We are seeking a high-performing Senior Lead Generation Specialist to drive global demand generation and sales pipeline growth.- This role is crucial for executing a sophisticated, AI-enhanced Account-Based Marketing (ABM) strategy, targeting top-tier global decision-makers (CXOs, CTOs, HR Leaders) for VAYUZ's innovative service portfolio.What You'll Do (Key Responsibilities):Strategic Research & Prospecting (Global ABM Ownership)- ABM Strategy: Own and drive the Account-Based Marketing (ABM) strategy from conception to execution for global markets, ensuring targeted and personalized engagement.- Target Identification: Conduct deep research and design tailored ABM strategies to effectively engage global decision-makers, including CXOs, CTOs, and HR leaders.- AI & Prioritization: Leverage AI tools and platforms for advanced lead scoring, prospect prioritization, and extracting critical industry and account-level insights.- Multi-Channel Outreach & Engagement- Outreach Execution: Drive and optimize multi-channel outreach campaigns across high-value touchpoints: LinkedIn, personalized email sequences, targeted calls, virtual webinars, and industry events.- Nurturing: Lead the design and implementation of sophisticated email nurturing sequences engineered to convert early-stage prospects into qualified sales opportunities (MQLs/SQLs).- Mentorship: Act as a subject matter expert, mentoring colleagues and peers on outreach best practices, with a focus on deep email personalization, effective follow-ups, and messaging refinement.- Campaign Execution & Optimization- Content Collaboration: Collaborate closely with Content and Design teams to architect and execute end-to-end email strategies, including high-converting templates, newsletters, and complex automated workflows.- A/B Testing & AI Personalization: Run rigorous A/B tests and deploy AI-driven personalization techniques to continuously optimize key performance levers like subject lines, CTAs, and copy effectiveness.- Social Distribution: Distribute and accurately track social media and email campaigns to ensure maximum reach and engagement with target accounts.- CRM Hygiene & Performance Reporting- Data Integrity: Ensure strict CRM discipline-maintaining complete and accurate data on all lead activities, interactions, and stages.- KPI Ownership: Track, analyze, and report on critical demand generation KPIs, including MQLs, SQLs, demos scheduled, pipeline value generated, and detailed email performance metrics.- ROI Presentation: Present insightful campaign analytics and Return on Investment (ROI) reports to leadership, guiding future strategic investment decisions.- Demand Generation Ownership: Lead and own end-to-end demand generation campaigns targeting prospects across VAYUZ's full service portfolio: AI Inclusive Digital Engineering, Product Engineering, DXD, RAPYD Talent Solution, and Bitovn Suite.Minimum Qualifications:- Experience: Minimum 4+ years of dedicated experience in Lead Generation, Demand Generation, or Business Development, specifically within the IT/Technology services sector.- ABM Proficiency: Proven track record in developing and executing Account-Based Marketing (ABM) strategies targeting large enterprises or global markets.- Technical Tools: Hands-on experience with CRM systems (e. , Salesforce, HubSpot) and marketing automation platforms.- Familiarity with AI tools for sales is a plus.- Communication: Exceptional written communication skills for crafting high-performing email copy and engaging outreach content (ref:iimjobs.com)
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