Digital Marketing Manager
3 weeks ago
About the Role
Were looking for a full-stack Digital Marketer who thrives on content, numbers, funnels, and performance metrics. This role is perfect for someone who can plan and execute engaging social media content, high-impact paid ad campaigns, own SEO strategies, and work across CRM/email marketing with a sharp analytical mindset.
If you live for CTRs, ROAS, CACs, and clever content, this ones for you.
Key Responsibilities
- Social Media Marketing: Develop brand identity, content pillars, and tone of voice. Create and execute high-impact content calendars for social media and e-commerce. Conceptualize and lead photo/video shoots, ensuring content is platform-optimized. Track social media KPIs (reach, engagement, follower growth) and optimize for performance.
- Performance Marketing: Set up and optimize paid campaigns on Meta, Google, and .
- Influencer Marketing: Plan and execute influencer marketing, track performance and optimize ROI
- SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.
- Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention.
- Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports.
- Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits.
- E-commerce Marketing: Preferred experience with Shopify, WooCommerce.
- Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.
- Team Growth & Training: Hire, mentor, and upskill the digital marketing team to keep pace with evolving tools, trends, and performance benchmarks.
- Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.
- E-commerce Marketing: Preferred experience with Shopify, WooCommerce.
- Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits.
- Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports.
- Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention.
- SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.
- Influencer Marketing: Plan and execute influencer marketing, track performance and optimize ROI
- Performance Marketing: Set up and optimize paid campaigns on Meta, Google, and .
Tools Youll Use
- Meta Ads Manager, Google Ads, Ads, GA4, GTM, Google Merchant centre
- Klaviyo, Mailchimp, HubSpot
- Ahrefs, SEMrush, Google Search Console
- Shopify, WooCommerce,
- Hotjar, Google Optimize, Zapier
Must haves
- 5 to 6 years in digital marketing with focus on performance
- Excellent analytical and execution skills
- Strong knowledge of digital buyer journeys
- Experience scaling D2C or e-commerce brands preferred
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