Digital Marketing Strategist

3 days ago

Guntur, Andhra Pradesh, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 25,00,000
Programmatic Buying Specialist

We are seeking a skilled Programmatic Buying Specialist to lead our programmatic buying efforts. The successful candidate will be responsible for developing and implementing digital marketing strategies involving DV360, as well as managing app campaigns and collaborating with internal teams.

  • Develop comprehensive digital marketing roadmaps and proposals for clients using DV360, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns on DV360, optimizing for reach/install/conversion, and link app analytics platforms to DV360.
  • Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities associated with display, TrueView/video/search campaigns, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platform.
  • Monitor accounts daily and monthly, analyzing budget caps, campaign pacing, lost bidding, impression share, and other key metrics to inform optimization strategies.
  • Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  • Communicate with clients/PoCs to keep campaign achievements aligned with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after. Audit advertising accounts and identify gaps in existing structure and targeting.
  • Plan, execute, and manage programmatic campaigns.
  • Understand performance across digital channels.
  • Prior experience with performance-based campaigns is preferred.
Required Skills:
  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certification
Desirable Skills:
  • Google Campaign Manager (Intermediate)
  • Marketing

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