
Digital Marketing Strategist
2 days ago
As a seasoned digital marketing professional, you will play a pivotal role in enhancing the end-user experience across various digital channels.
Leveraging expertise in Adobe Target Platform, you will deliver and improve customer experiences through data-driven decision making.
Key Responsibilities- Deliver enhanced customer experiences leveraging Adobe Target Platform.
- Develop thorough knowledge of Adobe Experience Cloud solution and framework.
- Lead implementation of Adobe Analytics Simple on Web, mobile, and apps.
- Develop reports and dashboards to meet client needs in Adobe Analytics and Target.
- Provide expert advice on testing protocols and practices.
- Design and implement A/B, multi-variate testing & Experimentation testing.
- Develop recommendations activities & Automated Personalization.
- Integrate Adobe Target with sites and Analytics tools.
- Debug, troubleshoot, and resolve configuration and integration issues.
- 4-9 years of experience in Adobe Target and overall Adobe Experience Cloud solution.
- Hands-on experience in JavaScript, HTML, CSS, and technical expertise in Adobe Target.
- Integration of Target with sites and Analytics tools.
- Strong communication and interpersonal skills.
- Understanding/exposure to cross-product integration (Target – Campaign, Target – AAM etc..).
- Experience in solution design, RFP, and client interactions.
Nice to have: Data visualization experience, Optimizely experience & Google analytics, Scrum experience, Mobile tagging experience.
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