Digital Marketing Strategist

2 days ago


Guntur, Andhra Pradesh, India beBeeDigital Full time ₹ 12,00,000 - ₹ 20,00,000
Job Description

As a seasoned digital marketing professional, you will play a pivotal role in enhancing the end-user experience across various digital channels.

Leveraging expertise in Adobe Target Platform, you will deliver and improve customer experiences through data-driven decision making.

Key Responsibilities
  • Deliver enhanced customer experiences leveraging Adobe Target Platform.
  • Develop thorough knowledge of Adobe Experience Cloud solution and framework.
  • Lead implementation of Adobe Analytics Simple on Web, mobile, and apps.
  • Develop reports and dashboards to meet client needs in Adobe Analytics and Target.
  • Provide expert advice on testing protocols and practices.
  • Design and implement A/B, multi-variate testing & Experimentation testing.
  • Develop recommendations activities & Automated Personalization.
  • Integrate Adobe Target with sites and Analytics tools.
  • Debug, troubleshoot, and resolve configuration and integration issues.
Requirements
  • 4-9 years of experience in Adobe Target and overall Adobe Experience Cloud solution.
  • Hands-on experience in JavaScript, HTML, CSS, and technical expertise in Adobe Target.
  • Integration of Target with sites and Analytics tools.
  • Strong communication and interpersonal skills.
  • Understanding/exposure to cross-product integration (Target – Campaign, Target – AAM etc..).
  • Experience in solution design, RFP, and client interactions.

Nice to have: Data visualization experience, Optimizely experience & Google analytics, Scrum experience, Mobile tagging experience.



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