Marketing Lead

2 days ago

Guntur, Andhra Pradesh, India beBeeBrand Full time ₹ 90,00,000 - ₹ 1,20,00,000
Brand Marketing Strategist

As a Brand Marketing Strategist, you will play a pivotal role in shaping our brand's future by developing and executing comprehensive marketing strategies. Your expertise in branding, digital marketing, and campaign management will be instrumental in driving growth and enhancing our brand presence.

Key Responsibilities:
  • Strategic Planning: Develop and execute long-term marketing strategies to achieve business objectives.
  • Campaign Management: Conceptualize, manage, and launch multi-channel campaigns from concept to completion.
  • Digital Presence: Manage our social media platforms, create engaging content, and optimize digital experiences.
  • Content Oversight: Collaborate with external agencies and consultants to ensure high-quality content and paid media creatives align with our brand vision.
  • Performance Analysis: Monitor key performance indicators (KPIs) for all marketing initiatives and prepare detailed performance reports.
  • Paid Media & SEO: Allocate paid media budgets and collaborate with agencies on keyword research and SEO blog approvals.
  • Website Management: Ensure accurate and engaging product content on our websites.
Requirements:
  • Minimum 2-3 years of experience in brand marketing or a similar role.
  • Proven track record of managing social media accounts and paid media campaigns.
  • Strong understanding of branding principles and digital marketing trends.
  • Excellent written and verbal communication skills.
Preferred Qualifications:
  • Experience with SEO best practices and keyword research.
  • Proficiency with analytics tools.
  • Background in B2C or retail environment.

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