Digital Marketing Expert

4 days ago

Guntur, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 5,00,000 - ₹ 10,00,000

Job Title:

We are seeking a skilled Digital Marketing Expert to manage and grow our online presence while driving impactful campaigns.

This role is a blend of creative digital marketing and data-driven campaign management, making it ideal for someone who enjoys both content and analytics.

The successful candidate will be responsible for developing and implementing strategies to increase brand awareness, engagement, and conversions through various digital channels. They will also be expected to analyze campaign metrics and provide insights to optimize future campaigns.

Key Responsibilities:

  • Digital Marketing Management
  • Plan and execute monthly content calendars aligned with campaigns and business goals.
  • Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
  • Publish daily content across Instagram, YouTube, Facebook, and other platforms.
  • Write compelling captions & CTAs to boost engagement and conversions.
  • Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
  • Track and share user engagement insights with the team.
  • Campaign Execution
  • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
  • Monitor campaign KPIs such as CTR, CPL, ROAS, and support ongoing optimizations.
  • Execute A/B testing of creatives, ad copies, and landing pages.
  • Run retargeting campaigns and support funnel optimization.
  • Prepare and maintain weekly performance reports.
  • Analytics & Growth
  • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
  • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
  • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Requirements:

  • 2–4 years of experience in Digital Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
  • Strong written & verbal communication skills in English.

Preferred Skills:

  • Experience with YouTube Lives or webinars.
  • Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.
  • Interest in stock market/finance-related content.

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