Corporater - Data Analyst - Marketing Analytics & Automation

1 week ago

Chennai, Tamil Nadu, India Corporater Asia Technologies Full time

About Corporater

Corporater is a global software company that delivers integrated software solutions for Governance, Performance, Risk, and Compliance (GPRC) on a single system - the Corporater Business Management Platform.

We empower medium and large enterprises across industries to align strategy with execution, digitalize operations, and drive business outcomes.

Our Chennai office serves as a key technology and marketing hub, supporting global initiatives and growth.

About the Role

We are seeking a skilled Data Analyst with a strong background in marketing analytics, programming, and martech platforms.

You will work at the intersection of strategy and technology, playing a critical role in enabling data-driven decision-making through performance tracking, revenue attribution, and marketing automation.

Key Responsibilities

Data Integration & Analysis

- Consolidate and analyze data from sources such as websites, digital campaigns, CRM systems, and sales pipelines

- Map and normalize datasets to create unified customer and account journeys

- Build structured views for evaluating campaign and marketing channel performance

Revenue Attribution & Performance Tracking

- Develop models to attribute pipeline and revenue to specific marketing activities

- Design dashboards to visualize lead flow, conversions, and ROI

- Support multi-touch attribution and optimize channel spend

Automation & Reporting

- Build scripts and workflows for ETL, reporting, and visualization

- Maintain automated data pipelines for real-time analytics

- Collaborate with marketing and sales teams to calibrate dashboards and KPIs

Insights & Strategy

- Translate data into performance narratives and strategic recommendations

- Identify patterns and gaps in the marketing funnel and customer behavior

- Recommend improvements in targeting, content, and resource allocation

Collaboration & Governance

- Work closely with Marketing, Sales, and Customer Success to ensure consistent metrics

- Enforce best practices in data quality, campaign tagging, and tracking

- Document processes and support ongoing marketing data governance

Qualifications & Skills

- Bachelor's or Master's in Data Science, Computer Science, Statistics, or related field

- 3+ years of experience in marketing analytics or a data analyst role in a digital environment

- Proficiency in Python, SQL, or similar for data processing and automation

- Experience with marketing tools and platforms (e., CMS, campaign management, email automation)

- Strong skills in data visualization (Power BI, Tableau, Looker, or Google Data Studio)

- Familiarity with marketing attribution models and customer data platforms (CDPs)

- Understanding of APIs and cross-platform data extraction methods

- Strong analytical, communication, and storytelling skills

Preferred Qualifications

- Experience in B2B marketing or account-based marketing (ABM)

- Familiarity with customer journey mapping and funnel optimization

What We Offer

- A purpose-driven, global work culture with a strong focus on innovation

- Opportunity to influence strategic marketing decisions with data

- Cross-functional collaboration with global Marketing, Sales, and Product teams

- Room for continuous learning and career development

- Competitive salary and benefits

(ref:iimjobs.com)

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