Senior Marketing Data Analyst

2 days ago

Chennai, Tamil Nadu, India Xerago Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Xerago is a Digital Impact Consulting and Services company that helps senior managers across digital, technology, and marketing functions in mid-market and large enterprises to deliver impact on customer-facing digital priorities. With over 15 years of experience, Xerago has partnered with 50+ global clients across 25 countries, delivering enterprise marketing automation and innovative solutions. Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing. Clients span various industries including Financial Services, Retail, Technology, and Hospitality.

Role Description

This is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst. The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies. Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence. The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customer engagement.

Qualifications

  • Proficiency in Data Analysis, Business Intelligence (BI), and Analytics tools
  • Experience with Measurement & Attribution for accurate tracking and analysis
  • Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP)
  • Understanding of Martech, Digital Apps, and Mobility solutions
  • Strong analytical skills with the ability to interpret complex data sets
  • Excellent written and verbal communication skills
  • Ability to work collaboratively with cross-functional teams
  • Experience in the marketing or technology industry is preferred
  • Bachelor's degree in Marketing, Data Science, Statistics, or a related field

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