Senior Marketing Data Analyst

3 days ago

Chennai, Tamil Nadu, India Xerago Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Were looking for a Senior Marketing Analyst to join our team, reporting to the Lead of Marketing Analytics. Were seeking someone with deep expertise in business intelligence (BI), data storytelling, and a strong understanding of the B2B marketing funnel and ABM strategies.

Your time will be split across three core focus areas:

50% Business Intelligence G Reporting Building and maintaining reporting infrastructure that supports funnel visibility and marketing performance

30% Data Analysis and Validation Ensuring data accuracy and completeness across the full buyer journey

20% Data Storytelling G Strategic Insight Turning data into actionable insights that inform campaign decisions and go-to-market (GTM) strategies

This role goes beyond dashboardsits about telling the story of marketing performance and driving strategic decisions.

In this role, you will:

Own reporting Build, manage, and scale dashboards and reports that provide visibility into marketing funnel performance, ABM programs, and pipeline impact

Validate and audit data Ensure accurate, consistent data across platforms including marketing automation, CRM, and attribution systems

Tell stories with data Analyze performance data, extract meaningful trends, and synthesize insights that shape marketing strategy

Present performance insights Deliver clear, compelling presentations tailored to marketing, sales, and executive stakeholders

Empower teams Train colleagues to understand key funnel metrics and use BI tools to make data-informed decisions

Were looking for someone who has:

5+ years of B2B marketing experience focused on analytics, BI, or marketing operations Required

Proven expertise in BI tools (ideally Power BI), including designing and building dashboards from scratch

Strong analytical skills with SOL and spreadsheets (ETL experience a plus)

Familiarity with B2B funnels, attribution models, and ABM techniques/tools (e.g., 6sense, Demandbase)

Experience working with Salesforce, HubSpot, or Pardot

A talent for data storytelling turning complex metrics into compelling narratives and recommendations

Confidence presenting to non-technical stakeholders

Nice to have:

Hands-on experience with account-based marketing (ABM) tools

Background in incrementality testing and/or multi-touch attribution modeling

Familiarity with web analytics tools like GA4

What to expect next:

Candidates selected early in the process will be invited to complete a case challenge designed to assess your approach to performance analysis, data storytelling, and making recommendations.

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