Product Manager

3 weeks ago

Kota, Rajasthan, India UptopCareers Full time

Job Title: Product Manager

Department: Marketing

Location: Gurugram HQ

Reports To: Chief Business Officer

JOB DESCRIPTION

We are looking for a proactive and strategic Product Manager to drive the performance, adoption, and market presence of our key product portfolio. This role will be responsible for developing and executing product strategies, supporting the sales team, conducting market analysis, and ensuring effective brand planning and program execution. The ideal candidate is analytical, detail-oriented, and thrives in a cross-functional, fast-paced environment. 

Key Responsibilities:

1. Business Performance & Revenue Tracking

  • ● Track and report quarterly gross and net revenue generated from key products.
  • ● Analyze performance gaps and develop tactical plans to address shortfalls and drive growth.
    • 2. Brand Planning & Forecasting
    • ● Develop comprehensive product launch plans including marketing strategies, pricing, and distribution.
    • ● Enable the sales team with training, tools, and product knowledge for effective field performance.
    • ● Create and manage marketing assets such as brochures, product demos, and educational material.
      • 3. Market Research & Competitive Analysis
      • ● Conduct market share analysis by geography, identifying gaps and opportunities.
      • ● Evaluate competitor strategies (products, pricing, positioning) and recommend
      • counter-strategies.
      • ● Design and implement targeted marketing campaigns to improve product share.

4. Product Adoption & Sample Utilization

  • ● Track product adoption rates across sales regions and healthcare institutions.
  • ● Monitor sample utilization metrics and new account additions on a quarterly
  • basis.
  • ● Generate regional sample utilization reports to guide strategy.
    • 5. Execution of Marketing Programs
    • ● Ensure on-ground execution of regional activities in collaboration with field teams.
    • ● Oversee KOL engagement programs, including planning and execution.
    • ● Lead end-to-end management of trade shows, conferences, and congresses.
    • ● Drive in-clinic branding initiatives (e.g., treatment education materials for specific therapies).
      • 6. Product Feedback & Evaluation
      • ● Coordinate and track product evaluations, complaints, and feedback forms.
      • ● Pre-develop and analyze sampling impact reports on a territory-wise, quarterly
      • basis. 

Qualifications

  • ● Bachelor's degree in Life Sciences, Pharmacy, or related field; MBA in Marketing
  • ● 4–6 years of experience in product management, preferably in the healthcare,
  • pharma, or medical devices industry.
  • ● Strong understanding of marketing strategy, sales enablement, and brand development.
  • ● Excellent communication and collaboration skills.
  • ● Proficient in market research, data analysis, and campaign management tools. 

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