Openhouse - Head - Growth

About Openhouse, we believe buying a home should be joyful and stress-free, not frustrating.
We transform the home-buying experience by offering handpicked, legally verified, and beautifully renovated properties.

Each home is move-in ready and free from common issues like seepage.

We thoughtfully stage our homes and provide a one-year warranty for added peace of mind.
We simplify the buying process, ensuring it is smooth and transparent from the first viewing to the final legal formalities.

Welcome to Openhouse, where dreams meet trust.

The is a foundational role for a data-driven and ambitious growth leader.

As the Head of Growth, you will be the architect of our demand engine, responsible for one thing: acquiring qualified homebuyers.

You will have complete ownership of the strategies and channels that connect aspiring homeowners with their dream properties.

If you are obsessed with building scalable marketing funnels and passionate about disrupting the traditional real estate market, this is your chance to make a massive impact.

What You'll Do

- Demand Generation Strategy: Develop and execute a multi-channel growth strategy to generate a consistent and high-quality pipeline of homebuyers.

- Build a Channel Partner Ecosystem: Design, launch, and scale a robust network of channel partners (brokers & agents).

You will build relationships, create incentive structures, and manage this ecosystem to become a primary lead source.

- Content & Social Acquisition: Spearhead our buyer acquisition strategy on YouTube and Instagram.

Create and optimize content (property tours, educational videos, testimonials) that directly addresses the needs of people searching for a home online.

- Paid Marketing Funnel: Architect and manage a highly efficient, cost-effective paid marketing funnel across platforms like Google Ads and Meta (Facebook & Instagram), obsessively tracking and improving CPA, CPL, and ROAS.

- Data-Driven Decisions: Live and breathe data.

You will own the analytics for the demand side of the business, using insights to drive strategy, optimize campaigns, and report on all key performance indicators to the founding team.

What We're Looking For

- Experience: 3-5 years of proven experience in a growth marketing or demand generation role, preferably in Prop-Tech, Real Estate, FinTech, or a high-ticket B2C industry.

- Analytical Prowess: Exceptional analytical skills with a deep understanding of marketing analytics, attribution models, and data visualization tools (e.g., Google Analytics).

- Channel Expertise: Demonstrated success in building and scaling channel partner or affiliate programs from the ground up.

- Digital Marketing Master: Hands-on expertise in managing performance marketing campaigns (Google Ads, Meta Ads) with a track record of optimizing for conversions and cost.

- Content Acumen: A strong understanding of how to leverage video-first platforms like YouTube and Instagram for lead generation and brand building.

Who You Are

- A First-Principles Thinker: You are fundamentally data-obsessed.

Your decisions are backed by rigorous analysis and numbers, not just gut feelings.

- A Strategic Hustler: You can create a six-month growth roadmap but are equally comfortable rolling up your sleeves to launch a new campaign tomorrow.

You are relentless in the pursuit of results.

- Digitally Native: You have an intuitive grasp of the modern digital landscape and understand how to capture the attention of today's consumer.

- An Owner: You take complete ownership of your KPIs.

You are proactive, resourceful, and hold yourself to the highest standards.

- Customer-Centric: You are passionate about our mission and are driven to understand and solve the core problems of homebuyers.

Why Join Foundational Role: You won't just be joining a team; you'll be a key leader building our growth engine from the ground up.

- High Impact: Your work will directly fuel the company's success and help hundreds of families find their dream homes.

- Disrupt the Industry: Be at the forefront of a company that is bringing trust, transparency, and joy to the broken real estate market.

- Growth & Autonomy: A fast-paced environment with a steep learning curve and the autonomy to test, fail, learn, and win.

Location: Gurgaon, Haryana

Experience: 3-5 Years.

(ref:iimjobs.com)

---