Datawrkz - Ad Operations Specialist

2 months ago


Bengaluru, India Datawrkz Full time

About the job

About us :

Founded in 2013, Datawrkz is a rapidly growing global organization that solves complex challenges for global clients in the digital advertising industry.

Led by industry veterans, Datawrkz offers powerful solutions for advertisers and publishers in a variety of industries.

Datawrkz specializes in full-funnel advertising with a focus on achieving Return on Ad Spend (ROAS) objectives.

With over a decade of experience, Datawrkz assists mid-market clients in achieving their marketing goals through a blend of analytical expertise and in-depth product knowledge across Search, Social, and Programmatic advertising channels.

Our team of Performance Specialists collaborates closely with clients to deliver exceptional results and drive business growth.

Learn more about us at Responsibilities:

- Onboarding Publishers on Google Ad Manager and/or InHouse SSP.

- Create and manage ad units, creatives and optimise ad campaigns.

- Develop and execute comprehensive app monetisation strategies to maximise ROI and fill rates.

- A/B test different monetisation tactics and features to measure their impact on revenue.

- Track and report on key monetisation metrics, providing insights and recommendations to improve performance.

- Troubleshoot ad serving issues and provide technical support on SDK / Firebase / Publisher's Ad Server.

- Collaborate with Publishers and Developers to implement new monetisation features.

- Resolve Publisher's queries (Technical / Operational) within stipulated time.

- Stay up to date with the latest app monetisation trends and technologies and Google Ad Manager platform updates to identify monetisation opportunities.

- Provide Client Servicing and pre and post implementation support

Skills and Experience:

- 2 to 4 years of experience in Publisher-side Ad Operations, especially Google Ad Manager

- Proven experience in programmatic advertising and app monetization

- Strong understanding of various monetization models, Ad Servers, Ad Exchanges, Ad Networks, DSPs, SSPs

- Proficient in MS Excel Google Sheet with strong analytical skills with the ability to interpret data and draw insights.

- Ability to work independently and able to handle a team.

- Excellent organizational and time management skills

- Ability to take 100% ownership of tasks.

- Attention to detail and ability to work effectively under pressure.

- Effective communication and interpersonal skills.

(ref:iimjobs.com)

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