Ad Operations Specialist
4 weeks ago
About Datawrkz
Datawrkz is a rapidly growing global organization that solves complex challenges for global clients in the digital advertising industry. Founded in 2013, our team of Performance Specialists collaborates closely with clients to deliver exceptional results and drive business growth.
Responsibilities
- Onboard publishers on Google Ad Manager and/or InHouse SSP.
- Create and manage ad units, creatives, and optimize ad campaigns.
- Develop and execute comprehensive app monetization strategies to maximize ROI and fill rates.
- A/B test different monetization tactics and features to measure their impact on revenue.
- Track and report on key monetization metrics, providing insights and recommendations to improve performance.
- Troubleshoot ad serving issues and provide technical support on SDK / Firebase / Publisher's Ad Server.
- Collaborate with publishers and developers to implement new monetization features.
- Resolve publisher queries (Technical / Operational) within stipulated time.
- Stay up to date with the latest app monetization trends and technologies and Google Ad Manager platform updates to identify monetization opportunities.
Requirements
- 2 to 4 years of experience in publisher-side Ad Operations, especially Google Ad Manager.
- Proven experience in programmatic advertising and app monetization.
- Strong understanding of various monetization models, Ad Servers, Ad Exchanges, Ad Networks, DSPs, SSPs.
- Proficient in MS Excel Google Sheet with strong analytical skills with the ability to interpret data and draw insights.
- Ability to work independently and handle a team.
- Excellent organizational and time management skills.
- Ability to take 100% ownership of tasks.
- Attention to detail and ability to work effectively under pressure.
- Effective communication and interpersonal skills.
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