Ad Operations Specialist

4 weeks ago

Bengaluru, Karnataka, India MarketStar Full time
About the Role

We are seeking a highly motivated Ad Operations Executive to join our team and provide exceptional support to our clients using Marketing, Talent & Learning Solutions.

Key Responsibilities
  • Client Support and Communication: Provide prompt and professional assistance to clients through various communication channels, including phone, email, and chat. Address client inquiries, resolve issues, and provide guidance on advertising solutions and best practices.
  • Campaign Management: Coordinate the setup, launch, and monitoring of advertising campaigns across different platforms. Ensure campaigns are executed accurately and in line with client objectives and specifications.
  • Data Analysis and Reporting: Analyze campaign performance data to track key metrics, identify trends, and generate insights for clients. Prepare regular reports and presentations to communicate campaign results and recommendations effectively.
  • Ad Operations Management: Oversee ad operations processes, including ad trafficking, creative asset management, and quality assurance. Ensure timely and accurate delivery of advertising assets and campaigns.
  • Client Relationship Management: Cultivate strong relationships with clients, serving as a trusted advisor and strategic partner. Proactively identify opportunities to optimize campaigns and drive client satisfaction and retention.
  • Cross-Functional Collaboration: Collaborate closely with internal teams, including sales, marketing, and product development, to support client needs and drive business objectives. Provide feedback and insights to inform product enhancements and improvements.
  • Troubleshooting and Issue Resolution: Investigate and resolve technical issues, discrepancies, and other campaign-related challenges in a timely manner. Escalate complex issues to appropriate teams and stakeholders as needed.
  • Continuous Learning and Development: Stay updated on industry trends, emerging technologies, and platform updates related to digital advertising. Participate in training programs and skill development initiatives to enhance expertise and effectiveness in media operations.
  • Process Improvement and Optimization: Identify opportunities to streamline workflows, improve operational efficiency, and enhance service delivery. Implement best practices and standard operating procedures to drive consistency and excellence in media operations.
  • Quality Assurance and Compliance: Ensure compliance with relevant policies, regulations, and industry standards related to advertising operations and data privacy. Conduct regular audits and checks to maintain quality standards and mitigate risks.
Requirements
  • Graduate/post-graduate in any discipline.
  • Excellent written and verbal communication skills.
  • A minimum of 2-3 years of relevant experience.
  • Previous experience in media operations, ad operations, or a related role is required.
  • Proficiency in using CRM software, such as Salesforce or Microsoft Dynamics, to manage sales cycles and customer information.
What's in it for you?

Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.

We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world's leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

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