Manager - Growth & Performance Marketing - Healthcare

Job Title: Growth & Performance Marketing Head

Location: Mumbai - Mahim

Reporting to: Founder

About Client:

Client is on a mission to help consumers uncover functional foods that enhance longevity. Fitness & Nutrition are core pillars for a longer healthspan, and Client aims to partner with consumers on their journeys towards this goal. The brand is known for innovation across all elements of the customer experience-from formulations to how consumers experience the products.

Client has received tremendous customer love over a short period, boasting 50K+ social media followers, 400+ ambassadors, and a loyal community across its platforms. It has established an omni-channel presence, including its own website and marketplaces such as Amazon, Swiggy IM, Zepto, BlinkIt, and Big Basket, and is part of kids' meals in 150+ outlets across McDonald's North & East.

Backed by leading VC funds, Client is set for rapid growth, deepening its presence in existing and new categories every month.

Job Summary:

We seek a business-driven - Growth & Performance Marketing Head- with deep experience in the nutraceuticals sector. This hands-on leadership role demands ownership of P&L impact across D2C and marketplace channels, including Amazon, Swiggy IM, Zepto, BlinkIt, Big Basket, and others. The role involves driving targeted growth and ROI-focused execution.

Key Responsibilities:

Strategic Growth Ownership:

- Architect and implement comprehensive growth and performance marketing strategies for Client's D2C website and major marketplaces.

- Own revenue growth, customer acquisition, retention, and profitability across digital channels.

P&L and ROI Leadership:

- Own the marketing budget and monitor metrics such as ROI, ROAS, CAC, LTV, and campaign turnaround times.

- Track, report, and optimize key financial and operational marketing KPIs.

Performance Campaigns & Innovations:

- Lead or collaborate cross-functionally to execute high-ROI campaigns on Meta, Google, Amazon Ads, and SMS/Email channels; explore emerging digital channels relevant to nutraceutical products.

- Conduct A/B testing for landing pages, creatives, and funnel improvements to drive continuous results.

Marketplace Growth:

- Develop tailored promotion strategies for each marketplace (Amazon, Flipkart, etc.), leveraging platform tools and data to maximize visibility and sales.

- Optimize product listings, campaign budgets, and product positioning in the competitive marketplace landscape.

Data-driven Leadership:

- Analyze user behavior, funnel analytics, and industry trends in India and US markets.

- Direct creative/content teams to craft best-in-class messaging.

- Implement dashboards and regular business reviews with challenger benchmarks.

Cross-functional Management:

- Collaborate with Product, Customer Experience, and Supply Chain teams to ensure consistent execution and ongoing innovation.

Team Development:

- Hire, mentor, and upskill junior executives and cross-channel talent as the brand scales.

Expected Skill Set:

- 5-8 years of progressive experience in digital/growth/performance marketing, preferably in nutraceuticals, health, or wellness brands.

- Proven track record running D2C and marketplace revenue engines with direct P&L, ROI, and campaign ownership.

- Mastery of paid social platforms (Meta, Instagram), paid search, performance marketing channels, analytics, and marketplace growth tactics.

- Entrepreneurial mindset with high accountability, data rigor, and commercial outcomes focus.

- Strong leadership and communication skills to build a high-performance culture.

- Hands-on expertise with marketing automation, CRM, dashboarding, and e-commerce analytics.