Manager - Marketing - SaaS

4 weeks ago


Pune, India VSynergize Full time

Job Description:.

- We are seeking an experienced and results-driven Marketing Manager with a proven track record in SaaS. environments to join our dynamic team at Vsynergize.

- As a Marketing Manager, you will be responsible for developing and executing a comprehensive marketing strategy that drives lead generation, enhances brand visibility, and increases conversions.

- You will focus on building and optimizing multi-channel campaigns including SEO, content, email marketing, social media, and paid media (Google Ads, LinkedIn Ads), with an emphasis on compelling content creation and copywriting.

Key Responsibilities:.

- Lead Generation: Develop and implement effective inbound marketing strategies to generate.

- Marketing Qualified Leads (MQLs) and inbound leads through SEO, content marketing, and. targeted advertising.

SEO & Content Strategy: Optimize website performance, drive organic traffic through well executed SEO tactics, and manage content strategy, including blogs, whitepapers, case studies,. and other high-conversion content.

- Write compelling and effective copy for landing pages, ads, emails, and other promotional materials.

- Content Writing & Copywriting: Develop engaging, high-quality written content across various platforms.

- This includes both long-form content such as blog posts and case studies as well as short-form copywriting for ads, emails, and social media posts.

- Email Campaigns: Design, implement, and optimize email marketing campaigns to engage prospects and nurture leads through the sales funnel.

- Social Media & PPC Campaigns: Lead social media marketing efforts, including organic and paid campaigns on platforms such as LinkedIn and Google Ads.

- Develop highly targeted PPC campaigns to drive high-quality traffic and conversions.

- Analytics & Reporting: Monitor, measure, and report on campaign performance using analytical tools like Google Analytics, HubSpot, or equivalent platforms to continuously optimize and improve marketing ROI.

- Cross-Functional Collaboration: Collaborate closely with sales, product, and design teams to ensure consistent messaging, alignment with business objectives, and support for lead nurturing efforts.

Qualifications:.

- MBA in Marketing or a related field.

- 4-5 years of marketing experience in a SaaS company.

- Proven ability to generate MQLs and drive inbound lead generation through effective SEO, content, and PPC strategies.

- Excellent content writing and copywriting skills.

- Experience with email marketing, social media campaigns, Google Ads, and LinkedIn Ads.

- Excellent communication and leadership skills

Preferred Skills:.

- Experience with A/B testing and conversion rate optimization.

- Experience in account-based marketing (ABM) is a plus.

(ref:iimjobs.com)
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