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Senior Marketing Manager

3 months ago

Gurugram, India Elsevier India Full time

Senior Marketing Manager


Do you enjoy develop leading marketing programs?

Are you motivated by the opportunity to contribute to diverse elements of marketing?


About our Team

Our Marketing Team helps develop dedicated and empowering solutions for the world’s researchers, universities, funders and government agencies. We utilize Agile methodology to gather market insights, craft and build brands, drive leads and deliver impactful and fast results.

About the Role

As a Senior Marketing Manager, you will lead the go-to-market planning, messaging and sales enablement for our Research solutions portfolio. You will build trusted relationships with our customers to understand their needs to help us deliver effective communications. You will collaborate with product teams and partner with sales to understand the impact of market-trends for our business.


Responsibilities

  • Developing and executing an annual strategic and field marketing plan focused on meeting our business objectives.
  • Execute on GTM plans for the region aligning sales, product and customer success team for revenue growth
  • Building integrated marketing programs such as events, content marketing campaigns, digital advertising, email campaigns, customer communications.
  • Delivering customer-facing elements of product launch plans, working with colleagues across departments.
  • Ensuring optimal allocation of assigned marketing budget and ensure an effective spend of the budget against targets for the region.
  • Creating messaging and assets to empower our sales colleagues such as value stories, presentation decks and product collateral.
  • Executing promotional campaigns through different channels, like events, social, and digital with focus on ROI reporting through metrics on customer engagement, Marketing-Qualified-Leads, and marketing contributing to new revenue.
  • Networking with local press agents to ensure corporate news is properly circulated to the media aligned with the corporate programs.


Requirements

  • Have prior experience in field marketing with focus on revenue marketing and B2B digital marketing and/or product marketing.
  • Prior team Management experience is required.
  • Demonstrate excellent project management skills across multiple time-sensitive projects
  • Analytical skills and experience in taking data and/or evidence-based decisions to marketing activities
  • Have the ability to work on one's own and on a team within a complex matrix organization
  • Be comfortable working in Agile and fast faced environments with excellent communication and presentation skills
  • Possess creative problem-solving skills and ability to adapt with changing priorities
  • 12-15 years of experience into marketing.


Work in a way that works for you

We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, family leave and tuition reimbursement, we will help you meet your immediate responsibilities and long-term goals.

· Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive


Working with us

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.


At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

· Group Health Insurance Policy (covering self and family)

· Group Life insurance/accident policy

· Generous long-service awards

· New Baby gift

· Subsidised food provided (applies to India- Chennai)

· Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, Gazetted Public Holiday and Maternity/Paternity Leave

· Free Transport provided to and from the office (applies to India-Chennai)


Working for you


About Us

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Join Us

Purposeful Work When you work with us, your work matters. You are part of an organization that nurtures your curiosity to stimulate innovation for the communities that we serve. Growing Every Day Like the communities we serve, you are on a constant path of discovery to shape your career and personal development. Colleagues Who Care You will be part of the Elsevier family. We will support your well-being and provide the flexibility you need to thrive at work and home. Together, we create possibilities. Join us