Senior GTM Tools Analyst

Who are we :

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP).

Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software.

Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation.

Whatfix product suite consists of 3 products DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of ~$270 million.

Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2.

Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the "Top 50 Indian Software Companies" as per G2 Best Software Awards.

Recognized as a "Leader" in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

The only vendor recognized as a Customers' Choice in the 2024 Gartner- Voice of the Customer for Digital Adoption Platforms has once again earned the Customers' Choice distinction in 2025.

About the Role :

We are seeking a highly skilled and proactive GTM Tools Senior Analyst / Analyst with 5+ years of experience in Salesforce administration and supporting a diverse suite of Go-To-Market (GTM) tools. This role is critical to driving operational efficiency, user enablement, and technology optimization across the revenue organization.

The ideal candidate will have a deep understanding of Salesforce, expertise in administering sales tools such

as CPQ, Outreach, Spotdraft, Mindtickle, and data intelligence platforms like ZoomInfo, Lusha, Cognism, and LinkedIn Sales Navigator. Experience in managing complex integrations and workflows between Salesforce and GTM tools is essential.

Key Responsibilities :

- Configure and maintain Salesforce objects, workflows, process builders, validation rules, profiles, roles, permission sets, and flows.

- Create and manage advanced reports, dashboards, and data visualizations to support GTM teams.

- Handle user access, security settings, and license management.

- Serve as the primary admin and point of contact for GTM tools.

- Ensure tools are fully functional, integrated, and optimized for business use.

- Troubleshoot issues and provide timely resolution in coordination with vendors when needed.

- Manage and monitor integrations between Salesforce and GTM tools to ensure data accuracy and system performance.

- Partner with RevOps, SalesOps, and Marketing teams to maintain clean, actionable data and sync logic across platforms.

- Collaborate with IT and third-party vendors to build or enhance integrations as needed.

- Identify automation opportunities and optimize sales workflows to drive productivity.

- Train GTM teams on tool usage and ensure best practices are followed.

- Document processes, system changes, and create user guides.

Requirements :

- 5+ years of experience in Salesforce administration with hands-on expertise in CPQ and GTM tools.

- Strong proficiency in Salesforce configuration, workflow automation, and reporting.

- Deep understanding of revenue technology stack, GTM motions, and sales operations workflows.

- Demonstrated experience integrating and supporting tools like Outreach, Mindtickle, ZoomInfo, Spotdraft,

etc.

- Strong analytical, problem-solving, and project management skills.

- Excellent communication and cross-functional collaboration skills.

- Salesforce Administrator certification is a plus.

- Experience in a high-growth B2B SaaS or tech company.

- Familiarity with marketing automation tools and BI platforms is a bonus (e.g., HubSpot, Tableau).

- Exposure to RevOps principles and working with GTM strategy teams.

Work Details :

Location : HSR Layout, Bangalore (5 days a week from office).

Shift : US Shift (5:30 PM 2:30 AM IST).

Cab facility available.