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AVP - Account Management

4 months ago

Kollam, India Vouchagram India Pvt Ltd Full time

Position Overview:

We are seeking an experienced and dynamic person to join our team. The ideal candidate will have a comprehensive background in website management (including changing banners and campaigns), P&L management, revenue generation, retention marketing, customer retention, new customer acquisition, repeat purchase strategies, managing clients, and knowledge of UI/UX, API integration, and data chunking & analysis. This role demands excellent communication skills, strategic thinking, and a deep understanding of customer needs and market trends.


Key Responsibilities:

Website Management:

  • Oversee and manage the company’s website, ensuring optimal user experience and functionality.
  • Coordinate with the IT and design teams to implement website updates, including changing banners and running campaigns.
  • Monitor website analytics to track performance and identify areas for improvement.

P&L Management:

  • Manage the profit and loss statements for the department, ensuring financial targets are met.
  • Develop and implement strategies to optimize revenue and control costs.
  • Prepare and present financial reports to senior management.

Revenue Generation:

  • Develop and execute strategies to drive revenue growth.
  • Identify and pursue new business opportunities to increase revenue streams.
  • Collaborate with the sales and marketing teams to align on revenue targets and campaigns.

Retention Marketing:

  • Design and implement retention marketing strategies to maximize customer lifetime value.
  • Analyze customer data to develop personalized marketing campaigns.
  • Track and report on retention metrics, adjusting strategies as needed.

Customer Retention:

  • Develop strategies to enhance customer retention and loyalty.
  • Implement programs to improve customer satisfaction and repeat purchase rates.
  • Monitor and analyze retention metrics to refine retention efforts.

New Customer Acquisition:

  • Develop and execute strategies to acquire new customers.
  • Utilize various marketing channels to reach potential customers and generate leads.
  • Monitor and analyze acquisition metrics to optimize campaigns.

Repeat Purchase Strategies:

  • Create and implement strategies to encourage repeat purchases among existing customers.
  • Collaborate with the marketing team to develop loyalty programs and targeted campaigns.
  • Track and analyze repeat purchase behavior to enhance strategies.

B2C Client Management:

  • Manage relationships with B2C clients, ensuring high levels of satisfaction and engagement.
  • Serve as the primary point of contact for clients, addressing their needs and concerns promptly.
  • Develop and maintain strong client relationships to foster loyalty and repeat business.

UI/UX Knowledge:

  • Collaborate with the design team to ensure the website and digital campaigns are user-friendly and visually appealing.
  • Apply UI/UX principles to enhance customer experience and engagement.

API Integration:

  • Work with technical teams to ensure seamless API integration with partner systems.
  • Oversee the implementation of API solutions to enhance website functionality and user experience.

Data Chunking & Analysis:

  • Analyze large data sets to extract actionable insights and drive business decisions.
  • Utilize data analysis to identify trends, opportunities, and areas for improvement.
  • Generate comprehensive reports and conduct thorough analyses for both internal and external stakeholders.


Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Proven experience in client servicing, website management, and P&L management.
  • Strong track record of revenue generation and customer acquisition.
  • Experience with retention marketing, customer retention, and managing clients.
  • Knowledge of UI/UX principles and best practices.
  • Familiarity with API integration and data analysis techniques.
  • Excellent analytical, communication, and interpersonal skills.
  • Ability to think strategically and implement tactical plans.
  • Proficiency in using web analytics tools, CRM software, and data analysis tools.
  • Strong leadership and team management capabilities.