Performance Marketing Manager

5 days ago


New Delhi, India KC GlobEd Full time

Key Responsibilities

  1. Plan and execute digital marketing campaigns on all social media platforms, market place, google and youtube etc.
  2. A+ listing, Brand store creation, product listing, product campaign and product SEO on Amazon, Flipkart and other marketplaces.
  3. Author page creation, course listing, course campaign and course SEO on Edutech market place like Udemy, Coursera, Learnings etc.
  4. D2C for courses and books from Company website, social media platforms etc.
  5. Understand and implement brand guidelines in all work.
  6. Understand requirements, build strategy for brand communication and implement the same uniformly in all communications.
  7. Understand requirements, build strategy for PR and ensure implementation of the same from PR agency to ensure most effective use of the same.
  8. Email, SMS, Whatsapp, Telegram marketing.
  9. Monthly Reporting of the analysis of all performance marketing activities, ROI and KPIs.


Qualification and Experience Required

  1. Bachelor and Master degree from NAAC A University with more than 60% score.
  2. Excellent Communication and Presentation Skill.
  3. 8+ years of performance marketing experience.
  4. Preferred experience in edutech, professional education or higher education domain
  5. Solid knowledge of new edge tolls or performance marketing and reporting.
  6. Strong analytical skills and data-driven thinking.
  7. Team leading experience is must.

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