Performance Marketing Manager
5 days ago
Key Responsibilities
- Plan and execute digital marketing campaigns on all social media platforms, market place, google and youtube etc.
- A+ listing, Brand store creation, product listing, product campaign and product SEO on Amazon, Flipkart and other marketplaces.
- Author page creation, course listing, course campaign and course SEO on Edutech market place like Udemy, Coursera, Learnings etc.
- D2C for courses and books from Company website, social media platforms etc.
- Understand and implement brand guidelines in all work.
- Understand requirements, build strategy for brand communication and implement the same uniformly in all communications.
- Understand requirements, build strategy for PR and ensure implementation of the same from PR agency to ensure most effective use of the same.
- Email, SMS, Whatsapp, Telegram marketing.
- Monthly Reporting of the analysis of all performance marketing activities, ROI and KPIs.
Qualification and Experience Required
- Bachelor and Master degree from NAAC A University with more than 60% score.
- Excellent Communication and Presentation Skill.
- 8+ years of performance marketing experience.
- Preferred experience in edutech, professional education or higher education domain
- Solid knowledge of new edge tolls or performance marketing and reporting.
- Strong analytical skills and data-driven thinking.
- Team leading experience is must.
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