Lead Salesforce Marketing Cloud Developer

Job Title : Lead Salesforce Marketing Cloud (SFMC) Developer

Company : Cloud Peritus

Location : Hyderabad

Job Type : Full-Time

Job Summary :

We are seeking a Lead Salesforce Marketing Cloud (SFMC) Developer to drive the design, development, and optimization of personalized customer journeys and campaigns. This role is ideal for a senior-level marketing cloud expert with strong experience in AMPscript, SSJS, automation, and cross-cloud integration. You'll play a pivotal role in leading SFMC development, ensuring best practices, scalability, and operational excellence.

Key Responsibilities :

Technical Development & Architecture :

- Lead end-to-end SFMC solution design, including campaign logic, automation, audience segmentation, and multi-channel messaging.

- Develop advanced email templates, cloud pages, and dynamic content using AMPscript, SSJS, and HTML/CSS.

- Design and implement Journey Builder, Automation Studio, and Transactional Messaging (Email/SMS/Push).

- Build complex data flows and audience strategies using Data Extensions, Contact Builder, and SQL Queries.

- Manage platform configurations and cross-cloud integrations (Sales Cloud, Service Cloud, CDP).

Integration & Data Strategy :

- Build and manage integrations between SFMC and external systems using APIs, FTP, REST/SOAP, and custom connectors.

- Architect and maintain secure data ingestion, ETL workflows, and data model design within SFMC.

- Guide the use of Contact Model, Data Views, and data retention strategies to ensure performance and compliance.

Team & Project Leadership :

- Provide technical leadership, mentor junior developers, and enforce code and platform standards.

- Collaborate with Marketing, CRM, and Data teams to align campaign strategy with technical execution.

- Own sprint planning, backlog grooming, and solution delivery across multi region campaigns and channels.

Campaign Operations & Optimization :

- Ensure campaign accuracy and reliability through rigorous QA and testing, including inbox rendering, deliverability, and tracking.

- Optimize send strategies using Einstein tools, A/B testing, and engagement analytics.

- Monitor campaign performance and lead troubleshooting for issues across content, data, and platform behavior.

Required Skills and Qualifications :

- Bachelor's or Master's degree in Computer Science Engineering/ Information Technology.

- 8+ years of experience in SFMC development, with at least 2 years in a lead or senior developer role.

- Deep hands-on experience with :

o AMPscript, Server-Side JavaScript (SSJS)

o SQL for SFMC, Automation Studio, Journey Builder, Email Studio, Mobile Studio, Cloud Pages

o REST/SOAP APIs, API authentication, data synchronization

o Send Logging, Data Views, Tracking Extracts

- Understanding of email deliverability, CAN-SPAM compliance, and preference management.

- Experience with CI/CD tools (Git, Jenkins, Bitbucket) and SFMC deployment tools (e.g., SFMC CLI, GitHub Actions).

- Familiarity with Agile methodologies and JIRA or similar project tools.

Preferred Qualifications :

- Salesforce Certifications :

o Marketing Cloud Developer (required)

o Marketing Cloud Consultant, Marketing Cloud Email Specialist (preferred)

- Experience with :

o Salesforce CDP, Interaction Studio, or Personalization Builder

o MobilePush, GroupConnect

o Multi-brand or multi-business unit SFMC architectures

- Understanding of Salesforce CRM data models and cross-cloud journey strategies.

Soft Skills :

- Strong leadership and mentoring abilities.

- Excellent communication and stakeholder management.

- Ability to manage priorities across concurrent campaigns and technical projects.

- Detail-oriented with a strong focus on platform performance, data accuracy, and customer experience.