Asset Branding Manager

1 month ago

Ahmedabad, India Adani Enterprises Limited Full time

Purpose

As a Asset Branding Manager at Adani, you will be responsible for overseeing the

strategic planning, development, and execution of brand initiatives across various

assets within the corporate industry. You will play a critical role in enhancing the

visibility and reputation of Adani's diverse portfolio of assets, contributing to the

overall brand equity and business objectives.


Experience

 10 - 15 years of experience in corporate industry with a focus on branding

and asset management.

 Demonstrated track record of successfully leading branding initiatives and

campaigns.

 Proven experience in managing cross-functional teams and collaborating

with external agencies.


Roles and Responsibilities

 Lead the development and implementation of comprehensive asset

branding strategies to enhance brand visibility and market positioning.

 Collaborate with internal stakeholders to understand asset-specific

branding requirements and align strategies with business objectives.

 Oversee the creation of compelling brand narratives and messaging that

resonate with target audiences for each asset.

 Manage the execution of branding campaigns, ensuring consistency and

alignment with Adani's brand guidelines and values.

 Monitor and analyze brand performance metrics, providing insights and

recommendations for continuous improvement.

 Establish and maintain strong relationships with external partners,

including agencies, vendors, and industry associations, to support branding

initiatives.

 Stay updated with industry trends and best practices in asset branding,

integrating innovative approaches into the overall strategy.

 Provide leadership and guidance to a team of branding specialists,

fostering a collaborative and high-performance work environment.


Education Qualification

 Bachelor's degree in Marketing, Business Administration, Communications,

or related field.

 Master's degree or MBA in Marketing or Brand Management preferred.

Certification required

 Professional certification in Brand Management or Marketing Strategy is

highly desirable.


Behavioural Skills

 Exceptional leadership and team management abilities.

 Strategic thinking and strong analytical skills.

 Excellent communication and interpersonal skills.

 Creativity and a strong sense of innovation.

 Ability to thrive in a fast-paced and dynamic environment.


Technical Skills

 Proficient in brand strategy development and execution.

 In-depth understanding of marketing principles and consumer behavior.

 Experience in leveraging digital and social media platforms for brand

amplification.

 Knowledge of market research and competitive analysis techniques.

 Strong project management and budgeting skills.


Non-Negotiable Skills

 Proven track record in leading asset branding initiatives.

 Demonstrated ability to collaborate with cross-functional teams.

 Strong leadership and team management skills.


Conclusion

Join Adani as a Asset Branding Manager to drive impactful branding strategies

and contribute to the growth and success of our diverse portfolio of assets.

Embrace the opportunity to lead a dynamic team and make a significant impact on

the brand equity of Adani's assets. We look forward to welcoming a talented

professional who shares our commitment to excellence and innovation

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