Asset Branding Manager

3 days ago

Ahmedabad, India Adani Enterprises Limited Full time
Purpose As a Asset Branding Manager at Adani, you will be responsible for overseeing the
strategic planning, development, and execution of brand initiatives across various
assets within the corporate industry. You will play a critical role in enhancing the
visibility and reputation of Adani's diverse portfolio of assets, contributing to the
overall brand equity and business objectives.
Experience
 10 - 15 years of experience in corporate industry with a focus on branding
and asset management.
 Demonstrated track record of successfully leading branding initiatives and
campaigns.
 Proven experience in managing cross-functional teams and collaborating
with external agencies.
Roles and Responsibilities
 Lead the development and implementation of comprehensive asset
branding strategies to enhance brand visibility and market positioning.
 Collaborate with internal stakeholders to understand asset-specific
branding requirements and align strategies with business objectives.
 Oversee the creation of compelling brand narratives and messaging that
resonate with target audiences for each asset.
 Manage the execution of branding campaigns, ensuring consistency and
alignment with Adani's brand guidelines and values.
 Monitor and analyze brand performance metrics, providing insights and
recommendations for continuous improvement.
 Establish and maintain strong relationships with external partners,
including agencies, vendors, and industry associations, to support branding
initiatives.
 Stay updated with industry trends and best practices in asset branding,
integrating innovative approaches into the overall strategy.
 Provide leadership and guidance to a team of branding specialists,
fostering a collaborative and high-performance work environment.
Education Qualification
 Bachelor's degree in Marketing, Business Administration, Communications,
or related field.
 Master's degree or MBA in Marketing or Brand Management preferred.
Certification required
 Professional certification in Brand Management or Marketing Strategy is
highly desirable.
Behavioural Skills
 Exceptional leadership and team management abilities.
 Strategic thinking and strong analytical skills.
 Excellent communication and interpersonal skills.
 Creativity and a strong sense of innovation.
 Ability to thrive in a fast-paced and dynamic environment.
Technical Skills
 Proficient in brand strategy development and execution.
 In-depth understanding of marketing principles and consumer behavior.
 Experience in leveraging digital and social media platforms for brand
amplification.
 Knowledge of market research and competitive analysis techniques.
 Strong project management and budgeting skills.
Non-Negotiable Skills
 Proven track record in leading asset branding initiatives.
 Demonstrated ability to collaborate with cross-functional teams.
 Strong leadership and team management skills.
Conclusion
Join Adani as a Asset Branding Manager to drive impactful branding strategies
and contribute to the growth and success of our diverse portfolio of assets.
Embrace the opportunity to lead a dynamic team and make a significant impact on
the brand equity of Adani's assets. We look forward to welcoming a talented
professional who shares our commitment to excellence and innovation

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