Strategic Brand Manager
2 days ago
About the Role
We are seeking a highly skilled Senior Brand Manager to join our Center of Excellence in the pharmaceutical industry. As a key member of our team, you will play a pivotal role in driving the success of our pharmaceutical brands in the EU and US.
Key Responsibilities:
- Develop and implement comprehensive brand strategies in partnership with marketers in the EU and US to position our products effectively in the market.
- Collaborate with cross-functional COE teams to ensure brand alignment across all marketing channels to support developing and executing COE projects.
Brand Management:
- Oversee the execution of channel plans, including advertising, public relations, digital marketing, and promotions through the COE.
- Monitor brand performance and make necessary adjustments to optimize results.
- Manage brand budgets and ensure efficient allocation of resources in partnership with the EU and US marketing head.
Product Launch:
- Lead the development and execution of successful product launch assets through the COE.
- Develop scope documentation that will be actioned by the COE on behalf of the EU and US marketing team.
- Collaborate with cross-functional teams to ensure smooth product commercialization.
Brand Positioning:
- Ensure consistent brand messaging across all COE-developed touchpoints.
Team Leadership:
- Foster a collaborative and high-performing team culture with the COE and the EU and US marketing team.
Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management within the pharmaceutical industry.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles and tactics.
- Excellent analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a fast-paced, cross-functional COE environment.
Preferred Qualifications:
- MBA or advanced degree in marketing.
- Experience in launching new pharmaceutical products.
- Knowledge of digital marketing and social media.
- Experience working in a regulated industry.
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