Strategic Brand Manager

2 days ago


Ahmedabad, Gujarat, India Intas Pharmaceuticals Full time

About the Role

We are seeking a highly skilled Senior Brand Manager to join our Center of Excellence in the pharmaceutical industry. As a key member of our team, you will play a pivotal role in driving the success of our pharmaceutical brands in the EU and US.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies in partnership with marketers in the EU and US to position our products effectively in the market.
  • Collaborate with cross-functional COE teams to ensure brand alignment across all marketing channels to support developing and executing COE projects.

Brand Management:

  • Oversee the execution of channel plans, including advertising, public relations, digital marketing, and promotions through the COE.
  • Monitor brand performance and make necessary adjustments to optimize results.
  • Manage brand budgets and ensure efficient allocation of resources in partnership with the EU and US marketing head.

Product Launch:

  • Lead the development and execution of successful product launch assets through the COE.
  • Develop scope documentation that will be actioned by the COE on behalf of the EU and US marketing team.
  • Collaborate with cross-functional teams to ensure smooth product commercialization.

Brand Positioning:

  • Ensure consistent brand messaging across all COE-developed touchpoints.

Team Leadership:

  • Foster a collaborative and high-performing team culture with the COE and the EU and US marketing team.

Qualifications:

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in brand management within the pharmaceutical industry.
  • Proven track record of developing and executing successful brand strategies.
  • Strong understanding of marketing principles and tactics.
  • Excellent analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively in a fast-paced, cross-functional COE environment.

Preferred Qualifications:

  • MBA or advanced degree in marketing.
  • Experience in launching new pharmaceutical products.
  • Knowledge of digital marketing and social media.
  • Experience working in a regulated industry.


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