Autopeepal - Business Development Manager - Aftermarket

Business Development Manager - Aftermarket (Pan India)

Organization: Autopeepal Technologies Pvt. Ltd.

Position: Business Development Manager - Aftermarket (Pan India)

Work Location: Pune

Expected Date of Joining: 1st October 2025.

Job Type: Full Time

About the Company:

- Autopeepal Technologies Pvt. Ltd. (ATPL) is a leading provider of innovative automotive solutions with a strong presence in OEM and aftermarket segments. We specialize in:

- Telematics Solutions - Basic GPS & CAN-based systems

- Clusters & Gauges - TFT & segmented displays

- Body Electronics - Immobilizer, PEPS, BCM, TPMS, iBCM

- Wiring Harnesses - Pigtails & harness assemblies

- Sensors & Actuators - Oxygen sensors & more

- Vehicle Diagnostics - Aftermarket, production, and parallel flashing stations

- Tools & Equipment - Special service tools, battery service equipment, wiring harness service tools

- We operate manufacturing units in Pune (Wiring Harnesses) and Delhi (Electronic Components & Sensors), serving leading vehicle and engine manufacturers under the Autopeepal brand.

- ATPL is now launching Aftermarket Operations through a pan-India dealer network under the Wikitek brand, with a strong focus on customer-centric solutions and product availability.

- Immediate Focus Products for Aftermarket

- Tire Pressure Monitoring Systems (TPMS)

- Wiring Harnesses

- Telematics (GPS & CAN-based) wikitek1 - An online e-commerce platform for spare parts, consumables, accessories, tools & equipment

Role Overview:

The Business Development Manager - Aftermarket (Pan India) will be responsible for setting up and driving the aftermarket business unit across India. This includes building a robust dealer network, developing the sales team, and ensuring sustainable revenue and profitability.

Key Responsibilities:

Market Development & Strategy:

- Conduct comprehensive market benchmarking for target products and services

- Identify growth opportunities, market gaps, and competitive positioning

- Develop and implement go-to-market strategies for aftermarket products

Dealer Network & Channel Development:

- Identify, appoint, and nurture dealers across India for the Wikitek brand

- Establish strong relationships with channel partners to ensure long-term collaboration

- Drive dealer engagement through training, incentives, and marketing support

Sales & Business Growth:

- Achieve revenue and profitability targets for the Aftermarket Business Unit

- Develop pricing strategies, promotional campaigns, and sales plans

- Track and analyze sales performance to ensure continuous improvement

Team Leadership & Management:

- Set clear KPIs and ensure the team meets business objectives

- Foster a performance-driven, customer-focused culture

Brand & Product Promotion:

- Collaborate with marketing teams to enhance brand visibility

- Participate in trade shows, exhibitions, and industry networking events

- Ensure effective product positioning and differentiation in the market

Qualifications & Experience:

- Bachelor's degree in Engineering, Business Administration, or related field (MBA preferred)

- 8-12 years of experience in aftermarket sales, dealer network management, or automotive business development

- Strong understanding of automotive aftermarket products, especially TPMS, telematics, and wiring harnesses

- Proven track record of achieving sales targets in a Pan-India role

- Excellent leadership, negotiation, and communication skills

Key Skills:

- Market Research & Analysis

- Dealer & Channel Management

- Strategic Sales Planning

- Revenue & Profitability Management

- Team Building & Leadership

- Automotive Product Knowledge