Business Development Manager – Aftermarket

Organization:
Autopeepal Technologies Pvt. Ltd.

Position:
Business Development Manager – Aftermarket (Pan India)

Work Location:
Pune

Expected Date of Joining:
1st October 2025.

Job Type:
Full Time

About the Company

Autopeepal Technologies Pvt. Ltd. (ATPL) is a leading provider of innovative automotive solutions with a strong presence in OEM and aftermarket segments. We specialize in:

• Telematics Solutions
  – Basic GPS & CAN-based systems
• Clusters & Gauges
  – TFT & segmented displays
• Body Electronics
  – Immobilizer, PEPS, BCM, TPMS, iBCM
• Wiring Harnesses
  – Pigtails & harness assemblies
• Sensors & Actuators
  – Oxygen sensors & more
• Vehicle Diagnostics
  – Aftermarket, production, and parallel flashing stations
• Tools & Equipment
  – Special service tools, battery service equipment, wiring harness service tools

We operate manufacturing units in
Pune
(Wiring Harnesses) and
Delhi
(Electronic Components & Sensors), serving leading vehicle and engine manufacturers under the
Autopeepal
brand.

ATPL is now launching
Aftermarket Operations
through a pan-India dealer network under the
Wikitek
brand, with a strong focus on customer-centric solutions and product availability.

Immediate Focus Products for Aftermarket

• Tire Pressure Monitoring Systems (TPMS)
• Wiring Harnesses
• Telematics (GPS & CAN-based)
• wikitek1
  – An online e-commerce platform for spare parts, consumables, accessories, tools & equipment

Role Overview

The
Business Development Manager – Aftermarket (Pan India)
will be responsible for setting up and driving the aftermarket business unit across India. This includes building a robust dealer network, developing the sales team, and ensuring sustainable revenue and profitability.

Key Responsibilities

Market Development & Strategy

• Conduct comprehensive market benchmarking for target products and services
• Identify growth opportunities, market gaps, and competitive positioning
• Develop and implement go-to-market strategies for aftermarket products

Dealer Network & Channel Development

• Identify, appoint, and nurture dealers across India for the
  Wikitek
  brand
• Establish strong relationships with channel partners to ensure long-term collaboration
• Drive dealer engagement through training, incentives, and marketing support

Sales & Business Growth

• Achieve revenue and profitability targets for the Aftermarket Business Unit
• Develop pricing strategies, promotional campaigns, and sales plans
• Track and analyze sales performance to ensure continuous improvement

Team Leadership & Management

• Set clear KPIs and ensure the team meets business objectives
• Foster a performance-driven, customer-focused culture

Brand & Product Promotion

• Collaborate with marketing teams to enhance brand visibility
• Participate in trade shows, exhibitions, and industry networking events
• Ensure effective product positioning and differentiation in the market

Qualifications & Experience

• Bachelor's degree in Engineering, Business Administration, or related field (MBA preferred)
• 8–12 years of experience in aftermarket sales, dealer network management, or automotive business development
• Strong understanding of automotive aftermarket products, especially TPMS, telematics, and wiring harnesses
• Proven track record of achieving sales targets in a Pan-India role
• Excellent leadership, negotiation, and communication skills

Key Skills

• Market Research & Analysis
• Dealer & Channel Management
• Strategic Sales Planning
• Revenue & Profitability Management
• Team Building & Leadership
• Automotive Product Knowledge

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