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Social Media Manager

1 month ago

Gurgaon, Haryana, India AiSensy Full time
About AiSensy

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Skullcandy, Vivo, Rentomojo, Physicswallah, Cosco grow their revenues via WhatsApp.

- Enabling 100,000+ Businesses with WhatsApp Engagement & Marketing- 400Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year- Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more- High Impact as Businesses drive 25-80% Revenues using AiSensy Platform- Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors

Key Responsibilities

Social Media Strategy & Planning

- Develop and implement a holistic social media strategy aligned with AiSensy's business goals, focusing on awareness, lead generation, and community building.- Prioritize YouTube and Instagram as growth channels while also overseeing other relevant platforms (LinkedIn, Twitter, Facebook, etc.).

Team Leadership & Management

- Lead, mentor, and motivate a team of 10+ social media specialists and content creators.- Set clear performance goals, conduct regular reviews, and ensure continuous skill development within the team.

YouTube Channel Management

- Own the entire YouTube presence—content planning, scriptwriting, video production oversight, SEO optimization, and channel analytics.- Collaborate with video editors and designers to produce high-quality explainer videos, product tutorials, thought leadership content, and more.- Track and analyze video performance metrics (views, watch time, subscribers, conversion rates) to refine content strategy.

Instagram Growth & Engagement

- Strategically manage Instagram content to enhance brand awareness, drive organic traffic, and engage our B2B audience.- Oversee the design and posting schedule for Reels, carousels, stories, and IGTV/live sessions.- Leverage engagement strategies (polls, Q&As, contests) to create a vibrant follower community.

Content Calendar & Cross-Channel Coordination

- Develop and maintain a robust editorial calendar in partnership with marketing, product, and design teams.- Ensure consistent messaging and branding across all social media platforms, adapting content to each platform's unique audience.

Analytics & Performance Tracking

- Regularly review social media KPIs (engagement rate, reach, CTR, conversions), using data-driven insights to optimize strategies.- Prepare weekly/monthly reports on social media ROI, highlighting successes and areas for improvement.

Brand Advocacy & Community Building

- Cultivate an online community that resonates with AiSensy's brand values—focusing on business automation, customer success, and innovative SaaS solutions.- Engage with followers, respond to comments/messages promptly, and troubleshoot issues or escalate to the relevant teams.

Collaboration & Stakeholder Management

- Work closely with cross-functional teams (Sales, Product, Customer Success) to align campaigns and amplify key product or feature launches.- Partner with influencers, thought leaders, and industry partners to extend reach and credibility in the B2B space.

Social Listening & Trend Analysis

- Monitor conversations, brand mentions, and industry trends to proactively respond to feedback and stay ahead of competitors.- Identify emerging tools or features on YouTube, Instagram, or other platforms to keep AiSensy on the cutting edge.

Budgeting & Resource Allocation

- Manage the social media budget effectively, allocating resources for paid campaigns, influencer collaborations, and content production.- Negotiate with vendors, agencies, and freelancers to ensure quality deliverables within budget.

Required Qualifications

Educational Background

- Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field.

Social Media & Content Expertise

- Proven experience (5+ years) managing and growing social channels—particularly YouTube and Instagram—for B2B or SaaS brands.- Strong knowledge of SEO best practices for YouTube and Instagram growth hacks (Reels optimization, algorithm understanding, etc.).

Leadership Experience

- Demonstrated success leading teams of 5+ members; ability to scale teams, establish KPIs, and foster a collaborative environment.- Experience in training, mentoring, and performance evaluation of social media or content teams.

Analytical & Strategic Skills

- Proficiency with social analytics tools (YouTube Studio, Google Analytics, Facebook/Instagram Insights, etc.) and content scheduling platforms (Hootsuite, Sprout Social, etc.).- Ability to interpret data, derive actionable insights, and iterate strategies for continuous improvement.

Creativity & Communication

- Excellent written and verbal communication skills with a flair for storytelling.- Ability to produce compelling visual and narrative content that resonates with a B2B audience.

Project Management & Collaboration

- Strong organizational skills to manage multiple campaigns, deadlines, and stakeholder expectations effectively.- Comfortable working cross-functionally in a fast-paced, tech-driven environment.

SaaS / B2B Domain Knowledge (Preferred)

- Familiarity with SaaS business models, B2B marketing, and WhatsApp Business API solutions is a plus.

Adaptability & Growth Mindset

- A passion for experimentation, staying updated on social trends, and a willingness to pivot quickly based on platform updates and audience feedback.

What We Offer

- Competitive Salary & Benefits: Compensation package aligned with experience and the responsibility of overseeing a substantial team.- Growth Opportunities: Chance to shape and scale AiSensy's social media footprint during a pivotal growth phase.- Dynamic Work Environment: A collaborative culture that encourages innovation and professional development.- Cutting-Edge Tools: Access to top-tier creative and analytics platforms to maximize your team's effectiveness.- Flexible Work Options: Depending on role requirements, the possibility of hybrid or remote work.