Social Media Manager
3 weeks ago
Job Summary:We are seeking a highly skilled and experienced Social Media Executive to join our digital marketing team. The ideal candidate will have upto 3 years of experience in social media management within a digital marketing agency. This role requires a strategic thinker with strong content creation skills, campaign management expertise, and the ability to analyse and report on social media metrics to drive business goals.Key Responsibilities:Strategic Planning:1. Develop and implement comprehensive social media strategies to align with business goals.2. Identify target audiences and determine the most effective ways to reach them through social media.Content Creation:1. Craft engaging, high-quality content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.2. Collaborate with the creative team to develop visually appealing graphics and videos.Campaign Management:1. Plan, execute, and optimize social media ad campaigns to drive engagement, traffic, and conversions.2. Monitor and manage social media pages, ensuring consistent brand messaging and voice.Community Management:1. Monitor, engage, and grow online communities across all social media platforms.2. Respond to comments, messages, and mentions in a timely and professional manner.Analytics and Reporting:1. Analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.2. Create detailed reports highlighting analysis, insights, and the success of social media initiatives.Copywriting and Editing:1. Write and edit posts, headlines, and social media content with strong attention to detail and creativity.Required Skills and Qualifications:Functional Skills:1. Strategic planning and execution of social media strategies.2. Strong content creation skills, including copywriting, graphic design, and video editing.3. Experience in managing and optimizing social media ad campaigns. 4. Ability to grow and engage online communities.5. Proficient in analyzing social media metrics and creating comprehensive reports.Minimum Qualifications:1. Bachelor's degree in Marketing, Communications, or a related field.2. Master's degree is preferable but not required.Experience:1. Upto 3years of experience in social media management within a digital marketing agency.Personal Attributes:1. Strong analytical and problem-solving skills.2. Excellent communication and interpersonal skills.3. Ability to work independently and as part of a team.4. Highly organised with strong attention to detail.5. Creative thinker with the ability to develop innovative social media strategies.Why Join The Marcom Avenue?Discover why Marcom Avenue is the perfect place to advance your career and make a significant impact. Here are a few reasons:1. Innovative Environment: Join a team that thrives on creativity and innovation. At The Marcom Avenue, we encourage out-of-the-box thinking and provide the tools and support needed to bring your ideas to life.2. Diverse Projects: Work on a wide range of exciting projects, from television commercials to digital campaigns and corporate films. Our diverse portfolio ensures you'll never have a dull moment.3. Collaborative Culture: Be part of a collaborative and inclusive culture where your voice is heard and your contributions are valued. We believe that the best ideas come from working together.4. Professional Growth: Take advantage of continuous learning and development opportunities. We invest in our team's growth through training programs, workshops, and mentorship.
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