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ToothSi - Head - Creative
4 weeks ago
About MakeO - Toothsi
MakeO - Toothsi is India's leading smile makeover brand, delivering at-home smile correction and tech-enabled beauty solutions through expert clinical care and immersive brand experiences. As we expand across cities, our commitment to both online and offline brand excellence grows. We're now hiring a visionary Head of Creative to shape the voice, look, and feel of Toothsi-from digital platforms to the interiors of our clinics.
Role Summary:
You'll drive end-to-end creative leadership across campaigns, content, visual design, and spatial branding. Your impact will be felt in every video we launch, every social post we craft, and every clinic walk-in we welcome. From creating immersive clinic experiences to producing thumb-stopping content, you'll lead a multidisciplinary team and bring the brand to life.
Key Responsibilities:
- Lead creative strategy for digital and physical brand touchpoints
- Direct brand storytelling across social media, influencer campaigns, and product launches
- Oversee video production, content writing, and creative assets for performance marketing Own communication design and spatial branding for Toothsi clinics-including signage, interiors, in-store visuals, and experiential collateral
- Collaborate closely with CX, ops, and product teams to ensure brand consistency across clinic environments
- Manage external agencies and production partners for retail branding and video shoots
- Build, mentor, and inspire a high-performing internal creative team
- Monitor trends in design, culture, and consumer behavior to keep Toothsi bold and relevant
Required Experience:
- 6-8 years managing brand strategy and creative execution in a creative agency
- Portfolio showcasing both digital content and spatial branding/design
- Experience directing video shoots, content calendars, and campaign storytelling
- Familiarity with retail design, customer experience, or signage/interior brand elements
- Leadership style that motivates teams while maintaining creative excellence
