Assistant Manager – Public Relations

1 week ago

Ghatkopar Mumbai Maharashtra, India ToothSi Full time ₹ 60,00,000 - ₹ 1,20,00,000 per year

Location: Mumbai, India

Reporting to: Head of Growth

Experience: 3–6 years in PR with B2C brand exposure

Employment Type: Full-time

About MakeO - Toothsi MakeO Toothsi is India's premier clinical beauty-tech brand in invisible dental aligners and skin, making self-care smarter and smiles brighter through tech-driven treatments and D2C innovation. With a fast-expanding presence both online and offline, we're creating a category and voice that stands out. We're now seeking an articulate and agile Assistant Manager – PR to strengthen our presence in media and public perception.

Role Summary As Assistant Manager – PR, you'll champion MakeO Toothsi's narrative across earned media channels. You'll work directly with leadership and creative teams to craft compelling stories, pitch newsworthy ideas, and build meaningful relationships with journalists, influencers, and digital communities. Your goal: raise awareness, strengthen credibility, and drive buzz.

Key Responsibilities

  • Develop and execute PR strategies for key campaigns, launches, and partnerships
    • Build and nurture media relationships across health, beauty, tech, and lifestyle beats
    • Manage press releases, media kits, and pitches for maximum pickup
    • Coordinate with agencies and external PR partners for strategic amplification
    • Monitor and report media coverage, sentiment analysis, and PR effectiveness
    • Manage crisis communication and reputation strategy alongside leadership
    • Support influencer alignment, press events, and experiential activations
    • Collaborate cross-functionally with growth, brand, and creative teams to align messaging
    • Craft compelling narratives that reflect the brand's voice and purpose

Desired Qualifications

  • Bachelor's or Master's degree in communications, journalism, or marketing
    • 3–6 years of experience in PR roles within B2C or consumer tech businesses or in an agency managing such accounts.
    • Proven relationships with key media outlets and journalists
    • Strong writing, editing, and pitching skills
    • Experience in managing PR agencies and overseeing earned media strategy
    • Being a self-starter and own the charter to build a strong public image of the brand
    • Knowledge of social listening tools and media monitoring platforms

Bonus Traits
• Experience in beauty, wellness, or clinical/lifestyle brands
• Comfortable with fast-paced environments and shifting priorities
• A pulse on current media trends, consumer behavior, and digital storytelling

What You'll Get
• Direct access to leadership and strategic brand building
• Opportunities to shape the public voice of a fast-growing brand
• A collaborative team environment focused on innovation
• Competitive compensation and recognition for high-impact work

Job Type: Full-time

Pay: ₹500, ₹1,000,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person

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