V Mart

1 week ago

Gurugram, India V Mart Ltd Full time

Description :Data Collection & Preparation :- Source, clean, and structure data from multiple systems including Redshift, Databricks, internal databases, and third-party marketing/product platforms.- Ensure data accuracy, completeness, and consistency by implementing quality checks and validation frameworks.- Work closely with engineering and data teams to improve data pipelines, data models, and analytical accessibility.Business & Growth Analytics : - Partner with marketing, growth, and product teams to uncover actionable insights across funnels, campaigns, and user journeys.- Evaluate marketing effectiveness through metrics like CAC, LTV, ROAS, and incrementality.- Identify growth opportunities by analyzing user acquisition, engagement, retention, and monetization trends.- Support decision-making for new initiatives, product experiments, and feature launches using A/B testing and statistical modeling.Experimentation & Statistical Analysis : - Design, execute, and evaluate A/B tests and controlled experiments to measure the causal impact of marketing and product interventions.- Apply statistical methods (e.g., hypothesis testing, regression, cohort analysis) to understand user behavior and business performance.- Translate complex analytical findings into actionable recommendations backed by evidence.Reporting & Visualization : - Build interactive dashboards and automated reports using Power BI and Tableau for ongoing business tracking and KPI monitoring.- Present insights and business reviews in a clear, concise, and actionable manner to senior stakeholders.- Develop standardized reporting frameworks across growth, marketing, and inventory verticals.Cross-Functional Collaboration : - Collaborate with growth, marketing, product, and category leaders to translate business questions into analytical solutions.- Act as a thought partner to help define KPIs, success metrics, and experiment frameworks.- Drive a culture of data-first decision making within your stakeholder teams.Required Skills & Qualifications : Education : - Bachelors or Masters degree in Engineering, Statistics, Economics, Mathematics, or a related quantitative field.Experience : - 3 - 5 years of hands-on experience in business analytics, growth analytics, marketing analytics, or product analytics, preferably within an e-commerce or consumer internet company.Technical Skills : - SQL (Redshift, Databricks) : Strong proficiency in writing complex queries, aggregations, and data transformations.- Excel : Advanced proficiency for quick data analysis and business modeling.- Visualization Tools : Expertise in Power BI or Tableau for dashboarding and storytelling.- Statistical Tools : Working knowledge of Python, R, or statistical packages for analysis.- A/B Testing & Experimentation : Strong understanding of experimental design, control groups, p-values, and statistical significance.- Data Platforms : Exposure to Databricks, AWS Redshift, and cloud-based data environments.Analytical & Soft Skills : - Solid foundation in statistics, business modeling, and data-driven problem solving.- Strong communication skills with the ability to translate data into actionable insights for non-technical audiences.- High ownership mindset with a proven track record of delivering business impact through analytics. (ref:hirist.tech)

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