Lead - Digital Media and Ad-Inventory
1 month ago
Career Opportunities:
Product Marketing Lead – Mobile App
Role Overview
The Product Marketing Lead will own the end-to-end marketing strategy for the hospital’s mobile app, focusing on user acquisition, engagement, and retention. This senior role requires a blend of product and marketing expertise to position the app as a valuable tool for patients, enhance its visibility in app stores, and drive sustained growth. The ideal candidate is a strategic thinker with hands-on experience in mobile marketing, data-driven decision-making, and a passion for healthcare technology.
Key Responsibilities
1.Marketing Strategy & Positioning
?Develop a comprehensive marketing strategy for the mobile app, including positioning, messaging, and go-to-market planning tailored to target patient demographics.
?Define the unique value proposition (UVP) of the app, highlighting features that resonate with patient needs and set the app apart from competitors.
2.User Acquisition & Growth
?Drive user acquisition through paid and organic strategies across app stores (Google Play, Apple App Store), social media, and mobile-specific advertising channels.
?Optimize app store listings (ASO) to maximize visibility and conversions, using keyword research, visual elements, and reviews to attract high-quality installs.
3.Engagement & Retention Campaigns
?Design and execute engagement campaigns within the app (e.g., push notifications, in-app messaging) to increase user interaction, session length, and feature adoption.
?Collaborate with product teams to develop retention-focused features, such as reminders, personalized content, or loyalty programs that improve user stickiness and lifetime value (LTV).
4.Product Launches & Feature Marketing
?Lead marketing efforts for new feature rollouts, creating compelling narratives and campaigns that highlight new functionality and value to existing users.
?Collaborate with the product and development teams to ensure marketing materials align with product improvements and updates, optimizing user education and adoption.
5.Analytics, Reporting & Optimization
?Track and analyze app performance metrics (e.g., downloads, DAUs, MAUs, session length, churn rate) to evaluate marketing effectiveness and guide campaign adjustments.
?Conduct A/B testing across various marketing channels and app elements (e.g., push notifications, creatives) to identify and implement winning strategies.
?Provide regular performance reports to stakeholders and use data insights to inform and refine the app marketing strategy.
6.Cross-Functional Collaboration
?Work closely with product, engineering, and design teams to ensure the app meets patient needs and incorporates feedback from user research.
?Partner with the customer service and support teams to gather insights on user pain points, implementing marketing improvements that enhance the patient experience.
7.Market Research & Competitive Analysis
?Conduct ongoing research on mobile app trends, competitor offerings, and user preferences, using insights to refine the marketing strategy.
?Stay current on emerging mobile marketing technologies, app industry trends, and healthcare-specific regulations that may impact the app.
Qualifications
?Experience:
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