Digital Marketing Executive

6 months ago

Kochi, India Black and White Creations Full time

**Responsibilities**:

- Client Handling: Building and maintaining strong client relationships is a core responsibility. This involves regular communication, understanding client goals, and addressing their concerns or queries promptly.
- Social Media Management: Managing and overseeing the social media accounts of clients and our own organization, including platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube, to ensure consistent branding and engagement.
- Meta Ads Manager: Proficiency in using Meta Ads Manager, formerly known as Facebook Ads Manager, is crucial. This includes creating and optimizing ad campaigns, setting budgets, targeting specific audiences, and analyzing ad performance.
- Google Ads: Managing Google Ads campaigns, which includes setting up ad groups, selecting keywords, optimizing ad copy, and monitoring campaign performance. Knowledge of Google Analytics can also be beneficial for tracking website traffic and conversions.
- Search Engine Optimization(SEO): On-page, Off Page & Technical SEO, Local SEO, Voice Search Optimization, AMP &SEO Analytics
- Content Creation and Scheduling: Collaborating with content creators or creating content yourself, such as images, videos, and copy, and scheduling posts to maintain a consistent online presence.
- Data Analysis: Analyzing campaign data and using tools like Google Analytics or Facebook Insights to measure the effectiveness of social media and advertising efforts. Adjusting strategies based on performance metrics.
- Budget Management: Managing advertising budgets effectively to ensure campaigns stay within budget while maximizing ROI.
- Stay Updated: Keeping up-to-date with the latest trends and changes in social media algorithms, advertising policies, and digital marketing best practices.
- Reporting: Preparing regular reports for clients, showcasing key performance indicators, and providing insights and recommendations for improvement.

**Skills and Qualifications**:

- Digital Marketing Expertise: A strong understanding of digital marketing principles and best practices is essential.
- Meta Ads Manager and Google Ads Proficiency: In-depth knowledge and experience in using Meta Ads Manager and Google Ads to create, manage, and optimize ad campaigns.
- Client Relationship Management: Excellent communication and interpersonal skills to manage client expectations and address their needs effectively.
- Analytical Skills: Ability to analyze data and make data-driven decisions to improve campaign performance.
- Creative Skills: Proficiency in creating engaging visual and written content for social media.
- Time Management: Effective time management skills to juggle multiple client accounts and campaigns simultaneously.
- Problem Solving: The ability to troubleshoot issues that may arise during ad campaigns and find creative solutions.
- Stay Current: A commitment to staying updated with the latest trends and changes in the social media and digital advertising landscape.

Overall, a Digital Marketing Executive with expertise in Meta Ads Manager, SEO and Google Ads plays a pivotal role in helping clients achieve their online marketing goals and ensuring their brand’s success on various digital platforms.

**NB**: 3-7 years of experience required.

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Total Work: 2 years (preferred)
- Google Ads: 2 years (preferred)
- Facebook Advertising: 2 years (preferred)
- SEO: 2 years (preferred)

Work Location: In person

**Speak with the employer**
+91 8138861052

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