Trade Marketing Manager

2 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Trade Marketing Manager - FMCG (4-8 yrs)

Key responsibilities of the role are :

  • Support in Development of a high impact trade marketing plan to achieve defined business objectives across existing & new product launches
  • Formulate promotions and engagement activities in line with budget & brand guidelines
  • Ensure effective execution of engagement plans across channels to drive sales
  • Monitor and measure the effectiveness of all investments and initiatives, ensuring growth and high ROI
  • Enable field sales team and channel partners to execute programs to deliver superior outputs
  • Actively seek feedback from internal and external stakeholders to improve effectiveness and impact of activities
  • Regular analysis of latest market and competition trends to develop the bestinclass strategies

Key attributes :

  • Postgraduation with specialization in sales/marketing
  • 3/4 years of work experience in consumer goods industry
  • Experience in Trade Marketing, GTM/RTM strategy is a must
  • Strong analytical skills and commercial acumen
  • Ability to work with cross functional teams and good at stakeholder management
  • Willingness to travel and work with TT & MT teams across India
  • Should be able to work in all budget scenarios
  • Should have high operational acumen

Location :
Gurugram

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