Manager - Digital Marketing Analytics

3 weeks ago

Gurgaon, Haryana, India United Airlines Full time


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Loyalty

Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing

Job overview and responsibilities

United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. Once the customers come to the website/ app, we serve them personalized and contextual content such as new information, travel inspiration, offers, etc. to ease their booking and travel journey.

The Digital Marketing & Content team at IKC supports all such initiatives with insights to help strategize campaigns and contextualize content, and analytics to help measure performance across campaigns, offers, content pages. We work closely with stakeholders in the US to bring campaigns and content to life and continuously improve performance with learnings and actionable insights.

Lead and train a team of analysts to drive business outcomes for Digital Marketing and Content AnalyticsReport on campaign performance for each channel, along with an omni-channel performance view. Provide actionable insights to business stakeholders to optimize returnsEnsure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisionsCreate content for and deliver presentations to United leadership and external stakeholdersConduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing & content objectivesEnsure seamless stakeholder management and keep lines of communication open with all stakeholdersCreate, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers

This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.



Qualifications

Required

Bachelor's degreeBusiness, Analytics7+ years of experience in Marketing/ AnalyticsSQL/ Python/ RVisualization tools – PowerBIStrong and proactive communication skills to manage multiple stakeholder groupsStrong understanding of digital marketing and the business along with exceptional storytelling skills Proven comfort and an intellectual curiosity for working with very large data setsAdvanced level comfort with Microsoft Office, especially Excel and PowerPointExperience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQLFamiliarity with one or more reporting tools – PowerBI/ SpotfireAbility to communicate analysis in a clear and precise manner High sense of ownership of work, and ability to lead a team Ability to work under time constraintsMust be legally authorized to work in India for any employer without sponsorshipMust be fluent in English and Hindi (written and spoken)Successful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the position

Preferred

Master's degree Marketing and businessAny other visualization and analytics toolsUnderstanding of digital marketing conceptsExperience working with omni-channel performance measurement and trackingEqual Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT

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