NSIGHT - Manager - Social Media Analytics (5-8 yrs)

4 weeks ago

Gurgaon, Haryana, India iimjobs Full time

LOCATION:
Gurugram (WORK FROM OFFICE)

Company Name:
Confidential

Salary:
Confidential

MUST HAVE EXPRIENCE:
Social Media listening, Social media analytics, Social media monitoring, Team handling, online reputation management(ORM)

WHAT YOU'

LL DO:
Don't go exactly by the JD Social Media listening, Social media analytics should be strong

DATA ANALYSIS AND REPORTING

  • Oversee the development and execution of analytics strategies for Digital and Social Media channels
  • Analyse Data from various Digital platforms to evaluate performance and identify areas for improvement
  • Generate actionable insights from Data and create reports to present findings to the executive team

DATA INTEGRITY AND QUALITY

  • Ensure the accuracy and quality of data collected, stored, and analysed by the team.
  • Implement data governance and quality control processes

STRATEGY DEVELOPMENT

  • Collaborate with the marketing/campaign team to develop datadriven strategies for
optimizing digital and social media campaigns

  • Provide recommendations and insights to support decisionmaking for marketing initiatives
CROSS-FUNCTIONAL COLLABORATION

  • Work closely with other departments, including Content Creation, Digital Marketing and
Customer Support, to align Digital Strategies with broader company objectives

TOOL AND TECHNOLOGY UTILIZATION

  • Stay current with industry best practices, trends, and tools related to Digital and Social Media Analytics
  • Evaluate and implement advanced analytics tools and technologies to enhance the team's capabilities

PERFORMANCE MONITORING:

  • Monitor and track Key Performance Indicators (KPIs) related to Digital and Social Media Marketing efforts
  • Ensure all campaigns are meeting or exceeding predefined performance goals

TEAM MANAGEMENT:

  • Supervise, mentor, and provide leadership to a team of Digital and Social Media Analysts
  • Collaborate with team members to set clear goals and objectives, provide regular feedback, and facilitate professional growth
WHAT YOU BRING TO THE TABLE?

  • Graduate or Post Graduate degree in Marketing, Analytics, Business, or a related field
  • 5+ years of experience in Digital and Social Media Analytics, with a proven track record of datadriven decisionmaking
  • Strong leadership and team management skills
  • Proficiency in Data Analysis Tools such as Social Media listening, Google Analytics, Adobe Analytics, and other similar analytics platforms
  • Excellent communication skills, with the ability to present datadriven insights to nontechnical stakeholders
  • Ability to work independently with minimum guidance
  • Strong problemsolving skills and a proactive approach to finding solutions
  • Familiarity with data visualization tools and techniques
  • Willingness to work from client location, as required


 Open to travel
  • Domestic and International

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