Commercial Marketing Manager

2 weeks ago


Gurgaon, Haryana, India iimjobs Full time

Role Responsibilities:

  • Builds the channel strategy for the key brands and customers in the Prestige Channel where to play and how to win
  • Defines the 6P's guidelines by channel to drive customer execution at point of sales.
  • Secures the budget and aligns the investment against the biggest growth opportunities and key strategic initiatives.
  • Participates actively in the S&OP process to provide input and build plans to close the monthly gaps against the Budget.
  • Participates in the JBP for the key customers to ensure the alignment inside the customer to the brand plans and channel strategies.
  • Works closely with the commercial effectiveness team to ensure the 6P's tracking process and relevant reports to measure
the advances on the execution of the plan.

  • Supports the RGM team with periodical ROI and effectiveness evaluation on the key investments in the Prestige channel
  • Engage with senior C level key customers to present the strategic plan of the brands and channels to get customer
  • Works closely with the Regional Commercial Mgrs (RCM), Zonal Sales Mgrs (ZSM) and Brand Marketing team to facilitate the alignment towards the agreed goals.
  • Helps design mechanics, visual, budget the distribution plans for the key brand to reach the region /state objectives and support the customer developing team on the implementation.
  • Works closely with the Brand Ambassadors and provide execution updates to the team for necessary actions.
  • Monitors closely the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide handson Gemba insights to the stakeholders.
  • Monitors the distribution of POSM across state as per targets, timeliness and territory requirements.

Qualifications & Experience:

  • Postgraduate in Business/Management program
  • Articulate, motivational leader that works closely with the sales team and customers
  • 810 years overall experience with 45 years of experience in commercial functions (sales, trade) in in Alcobev or relevant industries (FMCG)
  • Experience in commercial marketing is a must. Desirable experience in the Prestige / Luxury business


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