Manager - Trade Marketing - FMCG (7-12 yrs)

4 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Manager - Trade Marketing

Job Responsibilities:

  • Develop and implement a comprehensive Trade Marketing Strategy tailored to the brands within the assigned geography.
  • Create and manage a trade marketing calendar aligned with the business strategy.
  • Build and sustain strong relationships with customers, suppliers, vendors, and partners to optimize the effectiveness of trade programs.
  • Design and oversee promotional programs for retailers and Large Format Retail Stores (LFRs).
  • Formulate and execute trade schemes for wholesalers and retailers at regional levels; assess and report on business growth and Return on Investment (ROI).
  • Enhance product placement and share of shelf space in collaboration with retailers and merchandisers.
  • Initiate and manage Retailer Relationship programs and drive related initiatives.
  • Lead shopper activation efforts, including instore promotions and activations.
  • Ensure optimal visibility in stores through both paid and unpaid channels.
  • Administer In-Shop Demonstrator (ISD) programs across various stores.
  • Develop and implement Wholesale/Retail loyalty programs.
  • Manage budgets for trade marketing initiatives on a quarterly and annual basis.
  • Collaborate with the sales, commercial, logistics, and brand/marketing teams to ensure seamless daytoday operations.
  • Design, approve, and evaluate trade promotion schemes to expand distribution reach and effectiveness.
  • Organize dealer and wholesaler meetings in strategic locations to maximize brand impact and market penetration.
  • Coordinate brand participation in significant events such as music festivals and marathons


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