DGM/GM - Marketing - FMCG (15-25 yrs)

3 weeks ago


Bengaluru, Karnataka, India iimjobs Full time
DGM/ GM -Marketing -Bengaluru- for a leading FMCG(food) brand


This is a full-time on-site role based out of Bengaluru for a DGM (Marketing) with a leading FMCG (food) brand in South India located in Bengaluru.

The individual will be responsible developing Marketing Strategies, Plans, Managing budgets and Setting up goal for Marketing Teams.

Key Roles:

  • Devise, Develop and Execute Marketing Strategies for the brand growth
  • Plan, Prepare and manage Marketing Budgets.
  • Design Branding, Positioning and Pricing strategies.
  • Conceptualize and execute on multichannel marketing campaigns.
  • Identify effectiveness and impact of current marketing initiatives.
  • Head Brand management & Marketing Communication .
  • Set, Monitor and report on Marketing Team Goals.
  • Manage Trade Marketing, ATL, BTL and Sales Promotions.
  • Oversee Digital Marketing and Social Media Campaigns.
  • Analyze Market Trends, Marketing Research and Consumer Insights.
  • Plan New Products & Product Innovation Strategies.
  • New Product Identification, Commercialization, Development & Launching.
  • Co-Ordination with ,Production, R&D, Sales and other Departments.
  • Responsible for achieving Overall Marketing & Branding goals .


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