- Director - Marketing (8-15 yrs)

4 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

Marketing Director

Position Overview:

We are seeking an experienced and results-driven person to lead our SME portfolio. As the Head of SME biz, you will be responsible for growing the SME base and capturing more of their wallet share. You will work closely with category leads from 2W, trucks and New Initiatives to drive growth. Your user obsession, proficiency with data analysis and ability to craft and lead multi-channel marketing initiatives will be crucial for achieving our growth objectives.

Responsibilities:

Customer Lifecycle Management:

- Develop and implement strategies to optimize the customer journey across all touchpoints, from acquisition to retention and advocacy.

- Collaborate with cross-functional teams to create personalized and engaging customer experiences at each stage of the lifecycle.

- Utilize data-driven insights to identify opportunities for enhancing customer engagement, loyalty, and lifetime value.

Team Leadership and Motivation:

Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities.

- Foster a collaborative and positive work environment that inspires creativity, innovation, and continuous improvement.

- Set clear goals and objectives for team members, monitor performance, and provide constructive feedback to drive results.

KPI Achievement:

- Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns.

- Develop and implement strategies to consistently meet or exceed KPI targets, such as customer acquisition, conversion rates, and revenue growth.

- Analyze marketing data and provide actionable insights to optimize marketing efforts and improve ROI.

User Obsession:

Cultivate a deep understanding of our target audience and their needs, preferences, and behaviors.

- Work with the category teams to continue improve customer experience

- Champion a user-centric approach throughout the marketing team, ensuring that all marketing activities are driven by a relentless focus on the customer.

- Stay abreast of industry trends, market dynamics, and emerging technologies to identify opportunities for innovation and differentiation.

Multi-Channel Marketing:

- Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, content marketing, and offline channels.

- Collaborate with internal teams and external agencies to create compelling marketing assets and content that resonate with the target audience.

- Continuously optimize marketing channels and tactics based on performance data and market insights to drive down CAC and user subsidies

Skills:

- Stakeholder Communication: Drive stakeholder alignment, efficient cross-functional collaboration, handling negotiation and conflicts, proactive and transparent communication

- Team Leadership: Build, lead, and mentor a high-performing team. Foster a culture of collaboration, innovation, and continuous improvement within the team.

- Market Research: Conduct thorough market research and competitive analysis to identify market trends, customer preferences, and opportunities for differentiation.

- User Obsession: Develop a deep understanding of customer needs, pain points, and behaviours across various business verticals. Translate customer insights into actionable strategies.

- Roadmap Planning : Shape and manage the marketing roadmap, considering the requirements and priorities of each business vertical. Collaborate closely with cross-functional teams to prioritise key objectives and projects.

- Product Thinking: Should have product thinking, structured approach to problem identification and validating them, a good prioritisation process and ability to leverage product or marketing toolkits or both depending on need

- Data/Metrics Driven: Proficient in defining KPI performance indicators (KPIs) across customer lifecycle, and regularly assess performance. Utilize data-driven insights to make informed decisions and iterate on roadmap & strategies.

- Multi Channel proficiency: Proficient with DM, offline, Social and other channels. Optimize between them as the basis stage of evolution and ROI. Have a knack for right creative.



  • Bengaluru, Karnataka, India iimjobs Full time

    Turtlemint - Director - Strategic AlliancesJob Location - BangaloreWe are seeking a Senior Strategic Alliances resource who will be responsible for the management, execution and expansion of Turtlefin products. The primary accountability is development of strategies and relationship expansion to grow revenue and market presence.Roles & Responsibilities:...


  • Bengaluru, Karnataka, India SILVERMINE SOFTWARE Full time

    Apply for Director Of Marketing, Career Progress Consultants in Bengaluru/ Bangalore for Year of Experience on


  • Bengaluru, Karnataka, India iimjobs Full time

    Director - Growth Marketing - Series B RPA - SaaS - Bangalore Opportunity to lead the function in the countryOpportunity to be a part of the core team of a well funded growing companyAbout Our Client:Our client is a leading Series B company headquartered in US. Their AI-powered process intelligence products help businesses cut costs, improve satisfaction,...


  • Bengaluru, Karnataka, India Philips Full time

    Job TitleDirector - Software EngineeringJob DescriptionYour role: Highly skilled and Inspirational leader with about 15+ yrs of experience to build & lead a global team of Software Engineers & Software Architects for Application Software Development. Create a vision and provide strategic direction for the team to focus on critical capabilities, while also...


  • Bengaluru, Karnataka, India iimjobs Full time

    HRBP- Team Manager- 8+ years- Bangalore This is a very good opportunity for Human Resource Business Partners with 8+ years of core expertise in strategic HRBP. If you are looking for an organsation which fosters career advancement, this is for you. Location: Bangalore Your Future Employer: A multinational insurance brokerage firm providing expert consultancy...


  • Bengaluru, Karnataka, India iimjobs Full time

    The Marketing Head / GM Marketing is responsible for leading and managing the marketing department, developing and executing comprehensive marketing strategies for the senior living projects and the other residential projects of Primus, and driving initiatives to enhance brand visibility, customer engagement, and revenue growth.Key Responsibilities:Strategic...


  • Bengaluru, Karnataka, India iimjobs Full time

    Head Direct Sales (SME) Payment Gateway Business | Leading FinTechJob Title : Head - Direct Sales (SME) - Payment Gateway Business | Leading FinTechJob Summary :- For the online PG Business, we are seeking a Head - Direct Sales (SME).- The PG Business enables the company to charter into new territories to scale and monetize our capabilities. With growing...

  • Associate Director

    3 weeks ago


    Bengaluru, Karnataka, India iimjobs Full time

    Purpose:Responsible for overseeing SAP operations encompassing Commercial (SD and GTS), Logistics (WM), and integration with satellite systems. Oversee minor/major enhancements under the ERP unit, making sure standards, governance, on-time delivery, and quality requirements are met. This position reports to the Senior Director, ERP Application...


  • Bengaluru, Karnataka, India ANSR Global Corporation Full time

    Job DescriptionSummary:We are looking for an experienced leader for the role of Director Service Delivery as part of our Service Delivery team to manage a wide range of programs. You will be responsible for the delivery and overall success of the GCC. The goal is to ensure every program will be delivered successfully and add the highest possible value to the...


  • Bengaluru, Karnataka, India iimjobs Full time

    AVP- Digital Payments with Leading Financial InstitutionRole Purpose & Objective: This role will be responsible for developing a digital payments roadmap (across individual customers, microbanking customers and corporate customers) and setting up this vertical to become a net revenue contributor for the bank This role will collaborate closely with all...


  • Bengaluru, Karnataka, India iimjobs Full time

    Crossbeats is looking for an experienced Content and Social Media Senior Manager to work closely with our AVP, Marketing and Creative Director as a channel owner. This role will manage both the strategy and day-to-day execution of our content and social media, with a primary focus on developing Meta, Youtube, and Instagram channels.Responsibilities:1)...


  • Bengaluru, Karnataka, India iimjobs Full time

    VP Insurance Practice:Lead, guide and mentor business analysts/domain experts and contribute to company's growth by identifying areas of improvement and innovation for iNube's product/s Responsibilities will include: Guide and mentor business analysts/domain experts and foster a culture of excellence and innovation Align BAs to project/product engagements to...


  • Bengaluru, Karnataka, India Studio 8 Designs Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Working on concept design, producing 3D and drawings for it2. Attending site and client meetings3. Working on material selection, vendor coordination > Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start the internship...


  • Bengaluru, Karnataka, India iimjobs Full time

    About Thoucentric :Thoucentric is a niche management consulting firm focused on helping organizations overcome business challenges, maximize growth & overall performance through effective problem solving, efficient people, process, and technology solutioning, end to end execution and management.We help clients with Business Consulting, Program & Project...


  • Bengaluru, Karnataka, India iimjobs Full time

    We are seeking a dynamic and experienced professional to join our team as the Head of Field Sales for our platform in India. The ideal candidate will have a proven track record in leading high-performance field sales teams, a deep understanding of the education technology landscape, and the ability to drive revenue growth through strategic planning and...

  • Business Ananlyst

    4 weeks ago


    Bengaluru, Karnataka, India FIS Global Full time

    Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : Bachelor's Degree Travel Percentage : 0%Are you ready to unleash your full potential? We're looking for people who are passionate about payments to chart Worldpay's path to being the largest and most-loved payments company in the world.About the...


  • Bengaluru, Karnataka, India iimjobs Full time

    Head of Inside SalesOverview : The Head of Sales is a key leadership role responsible for overseeing and managing th sales activities of a company or organization. This position is vital to the growth and success of the business, as it involves setting sales strategies, driving revenue generation, and leading a team of sales professionals. The Head of Sales...


  • Bengaluru, Karnataka, India iimjobs Full time

    SALES HEAD - TMT Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and preparing forecasts. Generating new business leads. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Developing and managing the marketing department's...


  • Bengaluru, Karnataka, India iimjobs Full time

    Leads a team of Territory Heads (SO's/ASE/ASM's) to deliver on the sales objectives by driving volume, value and market share objectives in the assigned area through increasing distribution coverage and execution of various initiatives planned.Will work with cross functional teams to manage execution of all trade promotions and other market / distribution...

  • Associate Director

    3 weeks ago


    Bengaluru, Karnataka, India iimjobs Full time

    Associate Director - Medical Affairs/Data Governance/Analytics This analytics leader will be responsible for ensuring business decisions are backed by data driven insights and recommendations from analytics.For the same, the incumbent will:Partner with the US Med Affairs Business Insights and Analytics leaders and take ownership of quality and effectiveness...